About Natalia
Performance and lifecycle marketing expert with experience across Meta, Google, TikTok, and programmatic. Skilled in user acquisition, CRM, creative testing, and cohort analysis. I work closely with BI, product, and creative teams to drive growth through data-driven, cross-channel strategies.
English
Native or bilingual
Polish
Native or bilingual
French
Fluent
Remote only
Primarily works remotely
Experience
- TolunaSenior Acquisition ManagerSeptember 2025 - Today (9 months)Paris, France
- Planned, executed, and optimized digital advertising campaigns on 12+ markets to achieve target KPIs (est. budget £2.5M per year)
- Analyzed Lifetime Value (LTV) and cohort data to identify key signals, optimize acquisition strategies, and increase ROAS by 15%
- Executed growth hacking strategies to acquire high-quality users through demographic and behavioral segmentation
- Led A/B testing on creatives and landing pages to optimize conversion rates
- Collaborated with creative teams on testing and iteration
- Launched and optimized app campaigns in 10+ markets to diversify acquisition and scale mobile traffic (iOS and Android)
- TolunaLifecycle Marketing ManagerNovember 2019 - September 2023 (3 years and 10 months)Paris, France
- Executed multi-channel lifecycle marketing strategies to drive engagement and reactivation (+50K reactivated users annualy)
- Managed affiliate network acquisition and optimizing cost per acquisition
- Collaborated with the product and R&D teams to refine user experience, identify friction points to improve overall user satisfaction
- Developed and optimized automated workflows to target users at different stages of the user lifecycle
- Overhauled the onboarding process, achieving a 12% reduction in 1st month churn
- Wavemaker,Senior Media PlannerFebruary 2017 - February 2019 (2 years)Varsovie, Poland
- Planned and managed integrated offline media campaigns, including TV, radio, print, and outdoor advertising, ensuring seamless execution and alignment with broader marketing efforts.
- Negotiated competitive rates and secured added-value opportunities with media vendors, effectively maximizing budgets and improving overall ROI.
- Planned and managed integrated offline media campaigns, including TV, radio, print, and outdoor advertising, ensuring seamless execution and alignment with broader marketing efforts.
- Conducted competitor analysis by monitoring market trends and competitors' activities, generating data-driven reports that informed strategic decision-making and optimized campaign effectiveness.
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Education
- Master's degree in Global BusinessNeoma Business School2019Master's degree in Global Business
- Master's degree in International BusinessSGH Warsaw School of Economics2019Master's degree in International Business