You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Nassim El AbedNE

Nassim El Abed

Digital Transformation Director

€850/day
Dubaï, AE
8-15 years

Average response time: 1 hour

About Nassim

Transformation strategy and governance leader with 10+ years of experience driving multi-market digital transformation programs across complex international environments spanning +50 countries. Proven track record establishing governance structures, executive reporting, value realization frameworks, and cross-functional operating models across CRM, ERP, commerce, analytics, and customer platforms.

Experienced in aligning senior stakeholders, challenging workstreams, managing delivery risks and dependencies, and translating transformation priorities into measurable business outcomes.

Over the past years, I have led large-scale transformation initiatives within global healthcare organizations, overseeing strategy execution, digital portfolio management, and performance governance across complex, multi-regional environments.

My experience spans:

• Digital transformation governance design
• Portfolio prioritization and investment discipline
• KPI and performance framework structuring
• Cross-functional transformation program leadership
• Go-to-market and growth alignment within regulated industries

As former Global Head of Strategy & Performance in Healthcare, I have worked at the intersection of executive decision-making and operational execution — ensuring that digital ambition is supported by clear accountability, structured governance, and ROI visibility.

In high-growth and highly regulated environments, transformation does not fail because of technology.
It fails because of fragmentation, lack of prioritization, and governance gaps.

My focus is helping leadership teams regain control of transformation complexity and build structured, board-ready programs that drive sustainable value creation.

Based between Europe and the GCC.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Arabic

    Conversational

  • Spanish

    Conversational

Can work on-site
Dubaï (up to 50km)

Experience

  • HA Heritage
    Head of Digital Transformation and CRM
    October 2025 - Today (8 months)
    Dubai - United Arab Emirates
    • • Directed implementation of CRM, marketing automation, analytics, and lead management platforms supporting commercial growth and operational visibility
    • • Built a digital acquisition engine generating approximately 1,000 leads per month with ~2% conversion rate, while significantly increasing digital engagement and brand visibility across channels.
    • • Developed executive dashboards providing real-time visibility on turnover, margin, commercial performance, and operational KPIs to support leadership decision making
    • • Redesigned and digitized customer workflows, improving customer engagement, reporting accuracy, and performance tracking capabilities
  • ResMed
    Director Strategy, Portfolio & CX - Customer Solutions
    June 2024 - September 2025 (1 year and 3 months)
    7th Arr., Lyon, France
    • • Directed a global portfolio of 30+ transformation programs across Customer Solutions, Commercial, Distribution, Customer Service, IT, and Product organizations, supporting enterprise digital transformation initiatives across 50+ countries
    • • Oversaw governance structures, executive reporting, prioritization frameworks, and portfolio review cadences to manage dependencies, risks, and value realization across strategic initiatives
    • • Drove cross-functional alignment with C-level executives, VP stakeholders, and SteerCos, driving decision-making, roadmap alignment, and execution accountability across global programs
    • • Managed strategic vendors, system integrators, and consulting partners including Deloitte, Valtech, Capgemini, and Salesforce, supporting delivery governance, operational scalability, and cost optimization initiatives
  • ResMed
    Director Product Management - Customer Experience
    September 2023 - June 2024 (9 months)
    7th Arr., Lyon, France
    • • Oversaw international digital transformation initiatives across CRM, customer engagement, and order-to-cash ecosystems, aligning business priorities, technology roadmaps, and operational adoption
    • • Supported deployment of AI-enabled and automation-driven solutions, improving customer service operations, traceability, and operational efficiency through platforms such as RingCentralCCaaS and ObserveAI.
    • • Orchestrated cross-functional stakeholders and external partners to ensure successful rollout, adoption, and governance of strategic customer experience initiatives
    • • Contributed to enterprise transformation frameworks and portfolio governance practices aligning global delivery consistency, execution discipline and global operating model evolution.

Recommendations

Be the first to recommend Nassim

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Fit for the Future CEDEP Executive Development Data for Managers
    HEC Paris
    Fit for the Future CEDEP Executive Development Data for Managers
  • Digital Transformation Facilitation
    ESCP Europe
    Digital Transformation Facilitation

Categories