About Naomie
J'ai travaillé chez Contentsquare pendant 3 ans en tant que Consultante Data Analyst, puis 8 mois pour Yves Saint Laurent Beauté et Lancôme.
Experte CRO, mon rôle est d'accompagner mes clients à mieux comprendre l'expérience des utilisateurs (UX) sur leurs sites internet et à l'améliorer. J'analyse la donnée et j'en extrais des insights.
Industries : luxe, tourisme, automobile, grande distribution
Expertise : Google Analytics, Contentsquare, Data / Looker Studio, Salesforce
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Groupe ETAMWeb Data Analyst / CROE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Paris, France- Performed weekly follow-up and reporting of e-commerce KPIs to monitor business performance.- Conducted quantitative research with Contentsquare and Google Analytics, building dashboards to track performance on Looker Studio- Enriched quantitative insights with user research (Maze surveys, UX studies and benchmarks) to gain a deeper understanding of customer behavior- Presented data-driven insights with Figma to stakeholders.- Implemented A/B testing campaigns with AB Tasty and Flagship to evaluate and optimize digital experiences.- Created and managed Jira tickets to ensure smooth follow-up of testing and implementation.
- L'Oréal SA - L'Oréal FranceConsultant CROLUXURY GOODSJanuary 2024 - August 2024 (8 months)Paris, France- Monitored and reported the business performance on a weekly basis with SFCC and dashboards.- Conducted analysis with Google Analytics and Contentsquare (+ €110k projected) and used AB TASTY to determine the best digital experience.- Consolidated the animation calendar to reach the monthly sell-out objectives.
- ContentsquareData AnalystTECHJuly 2021 - August 2023 (2 years and 2 months)Paris, FranceSaaS technology company that empowers brands to build better digital experiences for all.- Conducted 30+ website audits and presented to C-level clients (luxury, automotive, and tourism sectors).- Assisted clients in identifying user’s pain points, leading to increased CVR and revenue (+ $350k projected).- Analyzed the data with SQL queries and Contentsquare features (user’s journeys, speed analysis, CS App…).- Transformed data into appealing stories with Google Data Studio & Google Slides.- Worked closely with the R&D team on a script on Pycharm in order to improve our product.
Reviews
Tanig
L COMMERCE
Reviewed on 14/11/2024
Je tiens à souligner le professionnalisme de Naomie tout au long de notre collaboration. Ses capacités d'analyse sont excellentes : elle a rapidement cerné les enjeux de mon projet et rendu un travail pertinent. Son sérieux et sa rigueur ont été des atouts indispensables pour mener à bien cette mission. On reste en contact :)
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Education
- Master of ScienceEMLYON2021Master of Science - MS, Digital Marketing and Data Science
- Bachelor of BusinessHenley Business School2020Bachelors, Business and Management