Description

7+ ans d'expérience à aider les entreprises à exploiter pleinement leurs données digitales. Je me spécialise dans la construction d'infrastructures de tracking robustes, l'implémentation de solutions analytics et la mise en place de frameworks de mesure qui alimentent des décisions marketing et produit plus intelligentes.

MON EXPERTISE

Je fais le pont entre l'implémentation technique et la stratégie business. Setup de tracking, correction de collecte de données ou frameworks de mesure : je fournis des solutions précises, évolutives et conformes au RGPD.

COMPÉTENCES CLÉS

• Tracking & Tags : GTM, Server-side tagging, Commanders Act, Tealium, Adobe Launch

• Analytics : GA4, Adobe Analytics, Piano/AT Internet, Matomo, Amplitude

• Data : SQL, BigQuery, validation et assurance qualité

• MarTech : CDPs, Braze, gestion du consentement RGPD/CCPA

• Visualisation : Looker Studio, Power BI, Tableau

• Dev : JavaScript pour configuration de tags personnalisés

• Attribution : Modèles multi-touch, tracking de conversion

CE QUE J'APPORTE

✓ Implémentation tracking web/mobile de bout en bout

✓ Stratégies de tagging et spécifications techniques

✓ Migration analytics et implémentations GA4

✓ Dashboards personnalisés et reporting automatisé

✓ Audits CRO et tests A/B

✓ Gouvernance des données et conformité

POURQUOI MOI ?

• Expertise technique + vision business

• Communication claire

• Gestion de projet efficace

• Engagement qualité et conformité

• Solutions durables

E-commerce, SaaS, Travel, Entertainment — Des startups aux multinationales.

Besoin d'un audit, support analytics ou refonte tracking ? Transformons vos données en insights actionnables.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Back Market
Senior Tracking Specialist
E-COMMERCE
January 2025 - Today (1 year and 5 months)
Paris, France
Led end-to-end tracking infrastructure for web and app, ensuring accurate and privacy-compliant data collection. Designed tagging strategies, implemented GA4, GTM, and server-side tracking solutions. Managed media tracking and attribution modeling using SQL/BigQuery. Collaborated with marketing, product, and engineering teams to deliver measurement frameworks supporting acquisition, engagement, and retention strategies.
Google Tag Manager Google Analytics
Converteo
Senior Web Analytics Consultant
DIGITAL AND IT
January 2021 - January 2025 (4 years)
Paris, France
Delivered technical analytics solutions across multiple client engagements. Designed web and app tagging plans, implemented Tag Management Systems (GTM, Commanders Act, Tealium) and analytics platforms (GA4, Adobe Analytics, Piano). Built automated dashboards using Looker Studio, Power BI, and Tableau. Conducted CRO audits and managed A/B testing campaigns. Provided strategic guidance on tool selection and best practices for digital analytics.
Google Tag Manager Google Analytics
Disneyland Paris
Web Analyst
HOSPITALITY
September 2018 - September 2020 (2 years)
Paris, France
Analyzed digital performance and user behavior across web and mobile platforms. Implemented tracking solutions, created automated reports, and provided actionable insights to optimize online guest experience. Collaborated with marketing and IT teams to improve conversion funnels and measure campaign effectiveness. Supported data-driven decision making through regular analytics reporting and ad-hoc analysis.
Adobe Experience Platform Launch Adobe Analytics