Description

VAS & DCB Consultant | African Market Specialist | Funnel Optimization & KPI Strategy | Offline Acquisition Expert (SMS, IVR)

Strategic and results-oriented Business Operations Manager with a proven track record of optimizing processes, improving performance, and driving growth. Known for a proactive approach, logical problem-solving, and strong leadership under pressure. Experienced in managing KPIs, streamlining procedures, and fostering collaboration across departments.

“Rate adaptable depending on project scope and duration.”

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Arabic
Native or bilingual
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Digital Virgo
Business Operations Manager – VAS
TELECOMMUNICATIONS
February 2023 - Today (3 years and 4 months)
Casablanca, Morocco
• Coordinated and managed the deployment of technical integrations with telecom operators across English-speaking African markets, ensuring seamless service activation and operational readiness.
• Acted as a strategic link between Marketing and Technical teams to guarantee timely and effcient product launches.
• Conducted continuous benchmarking and market research to identify and pursue new business opportunities, products, and regional expansion strategies.
• Fostered close collaboration with the group's subsidiaries to align local execution with global strategy and ensure cross-functional coordination.
• Held regular business reviews with partners and local teams, including in-person visits to key markets to strengthen relationships, assess on-ground performance, and align on growth strategies.
• Monitored key performance indicators (KPIs) daily, performing in-depth analysis to support data-driven decision-making and accurate sales forecasting.
• Selected to represent the African market in piloting a newly developed internal analytics tool at group level, enabling deeper data analysis to optimize CVR, reduce acquisition costs, and maximize ROI.
• Oversaw incident management by identifying and escalating technical issues or bugs, contributing to improved service reliability.
Jay Vibe Records
Production Manager – Video & Advertising
December 2021 - November 2022 (11 months)
Marrakesh, Morocco
• Oversaw end-to-end video production workfows — from concept development and pre-production planning to on-site execution, post-production, and fnal delivery — ensuring high-quality output that met client objectives.
• Managed daily operations of the video department, coordinated training sessions, and implemented process improvements to drive team effciency and performance.
• Led cross-functional collaboration by setting up progress meetings with internal departments to align project timelines, budgets, and deliverables.
• Supervised production crews, ensuring reliable execution, operational effciency, and full compliance with health and safety regulations.
• Managed and optimized Google Ads campaigns to support client and internal advertising goals.
Bigo Technology
Agency Management Consultant
April 2021 - November 2021 (7 months)
• Built and nurtured long-term strategic relationships with partner agencies, ensuring alignment with platform goals and sustained collaboration.
• Led the onboarding, training, and performance management of agencies to enhance operational effciency and ensure consistent delivery of high-quality live streaming talent.
• Developed and executed event operation strategies tailored to agency profles, including content diversifcation and performance-driven incentives to boost engagement and platform growth.
• Provided operational support and motivation frameworks to encourage agencies to recruit and retain top-performing streamers across a range of content categories.
• Conducted competitive research and market analysis to identify trends, benchmark against competing platforms, and uncover new monetization opportunities.