About Muriel
En tant que cabinet de conseil en marketing stratégique et opérationnel, j'accompagne les directions générales, les directions marketing et les directions achats des PME/PMI et ETI, pour résoudre les enjeux marketing de l’entreprise :
- Structurer sa démarche marketing
- Trouver de nouveaux débouchés marché
- Innover et diversifier son offre produit et services
- Mieux connaître son marché et ses cibles
Pour répondre à vos besoins, je m’appuie sur une expérience de 25 ans en marketing acquise dans divers domaines d’activité.
J'adresse tous les secteurs BtoB et BtoBtoC, avec une appétence particulière pour les produits techniques ou à dimension esthétique et particulièrement les marchés de l'industrie, du batiment et des services.
Ayant travaillé pour des fabricants industriels et distributeurs, je connais leurs spécificités et leurs interactions.
Par ailleurs, spécialiste des marchés complexes, je peux gérer des segments aux cibles multiples : consommateur final, poseur, distributeur, prescripteur.
Enfin, j'interviens sur l’ensemble des zones géographiques concernées par votre marché, France et international.
French
Native or bilingual
English
Fluent
Italian
Fluent
German
Conversational
Can work on-site
Lyon (up to 50km), Annecy (up to 100km), Marseille (up to 100km), Paris (up to 100km), Genève (up to 100km)
Experience
- Market InsideConsultant (Founder) and TrainerJanuary 2015 - Today (11 years and 5 months)Sand, FranceMarket Inside is a consulting enterprise offering advices in strategic and operational marketing for VSB's, SME's or Mid-size companies. We bring our expertise in various sectors such as services and manufactured products in BtoB and BtoBtoC markets. We work in France or at an international level. We provide you with solutions in :- Strategy : business plan, identification of growth drivers or new business model, sales strategy- Marketing : market study, segmentation, positioning, product portfolio, marketing plan- Communication / digital: brand platform, marketing content, creation of sales support, fairs and event communication Some customers: BDR Thermea (HVAC De Dietrich & Chappée), Escale Création (business cooperatives), La Baronne d'intérieur (interior architecture), Raja (BtoB distributor), Welldesign (educational game), Foxglove Partner (SEO)Toupargel (frozen products delivery), Alkina (training for start'up team), Arte Nobile (decorative concrete), Miels & Délices (e-commerce), Arvéni (battery-free controls) Training at Sup de Pub, Iscom and Euridis business school Various topics : strategic and operational marketing, market survey, economic intelligence, intercultural management
- Descours & CabaudEuropean Purchasing and Marketing Manager (PPE Department)April 2017 - January 2019 (1 year and 9 months)7th Arr., Lyon, FranceMissions- Establish product and service strategy for the PPE department- Develop and implement the operational marketing plan- Define purchasing policy and manage the supplier relationships (negotiate purchasing terms, contracts, promotion campaigns)- Harmonize sales strategy at European level Results- Turnover increase higher than the market trends- Purchasing costs reduction -8.7%- Creation of a new charter of partnership- Launch of digitalized services
- SOMFYMarketing and Development Manager for EMEAJune 2012 - December 2014 (2 years and 6 months)Cluses, FranceMissions- Define the strategic axis: per market, geographical area, product segment, distribution channel- Determine the implementation policy in Turkey, North Africa- Pilot the product strategy : positioning, product roadmap, product development prioritization, differenciation, mix, launch campaign- Manage the corporate marketing team and local marketing ans sales managers Results- Action plans executed on targeted areas: 18% growth of TO in Tunisia, + 12% in Turkey- New innovation approach implemented: 3 differentiating projects under preparation
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Education
- Postgraduate Degree, Local Authorities ManagementSciences Po Lyon - Institut d'études politiques1997Postgraduate Degree, Local Authorities Management
- Master degree, International relations and Marketingiaelyon School of Management1996Master degree, International relations and Marketing