Description

Professionnelle avec 16 ans d'expérience dans l'industrie pharmaceutique de dispositifs médicaux et dermo- cosmétique en France et au Venezuela. J'ai exercé avec succès des postes de marketing, ventes et formation.

Travail d'équipe, passionnée de relever les défis, appréciant les environnements multiculturels.

J’ai élaboré et mis en œuvre des plans marketing stratégiques, développé du matériel argumentaire pour la force de vente et supervisé des opérations de marketing.

En tant que chef de gamme au Laboratoire Alter, j’ai travaillé sur la gamme Nutriben, développant des plans de marketing adressés au grand publique et aussi aux médecins, assurant la formation des équipes de visite médicale et des commerciaux.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Portuguese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Thuasne
Medical Sales Promotion Associates
March 2021 - September 2024 (3 years and 6 months)
Paris, France
(Pharmaceutical Marketing &Market development) March. 2021 - Sept 2024

• Pharmaceutical Market analysis, identifying growth opportunities and optimizing sales strategies
• Designing and implementing targeted promotional strategies for medical devices, specially through pharmacies networks and strategic partners.
• Inventory management & Restocking
• Training and supporting pharmacy teams on product benefits and presentation to optimize product
recommendation and sales
• Monitoring the results of marketing and sales actions trough CRM systems, analyzing performances and adjusting strategies
GRUPO ALTER (Pharmaceutical)
Group Product Manager
October 2017 - December 2019 (2 years and 2 months)
Paris, France
• Development of marketing strategies for the whole Nutriben food range in France
• Designed of marketing plans, budgeting and activities and monitoring Implementation
• Development of promotional material according to the marketing strategy
• Tracking of competitors
• Planned sales argumentation
• Organization and development of quarterly sales meetings with the pharmaceutical sales force, medical representatives and KAM
• Training of commercial teams and medical representatives and field work with teams throughout France to ensure respect for the marketing strategy
• Provide overall directions to develop new products. Coordination with Sales Head.
• Prepared of Sales forecast for products handled
• Handled of KOL
• Be liaised with the advertising agency, distributions, pharmaceuticals groups to ensure compliance with the objectives
Fresenius Kabi Pharmaceutical
International Product Manager PN
January 2016 - May 2017 (1 year and 4 months)
Paris, France
• Coordination and implementation of the global marketing strategy at a country level
• Providing operational support to the Product Managers in the subsidiaries and be the interface with the different departments of the Headquarter (Regulatory Affairs, Medical, Supply Chain, Finance, Market Intelligence)
• Following up the performance of PN range within the ELAMA Region (sales analysis, market position)
• Participation in the international Marketing meetings and the principal congresses
• Participation in the development of the range
• Training of the Product Managers