Morgan Plantier

Klang est un cabinet de conseil en Social Ads, Google Ads et Display. Notre équipe de consultants expérimentés contribue à développer la croissance des marques leaders de l’industrie de la mode et du luxe. Depuis 2019, nous avons également accompagné avec succès plusieurs scale-ups dans leur passage à l’échelle tout en maintenant leur rentabilité :

- Jimmy Fairly

- Sandro

- Make My Lemonade

- Byredo

- Sidaction

- Freenow

- Aime Skincare

T-rex is a tracking app that provides a real-time and reliable positioning of relatives and friends.

I joined a great team of founders to lead T-Rex app's launch.

Our team got backed after 10 months of product development and T-Rex App got featured as a premium service for MAPFRE customers (LATAM 1st Insurance Group).

I mostly worked on the product strategy :

• Managed the long term roadmap, involving marketing, channels, clients, prospects.

• Tracked the market trends.

• Defined the user journeys and monetisation model.

• Prototyped UX for mobile and web app.

• Created the user onboarding and adoption strategy.

• Wrote the entire marketing copy.

Xee is today's 1st connected car platform in Europe contributing to reinvent car use thanks to data.

12M€ raised in Apr 2017- Venture round.

Starting from scratch, my work focused on developing our user base and recruiting app makers for Xee open platform :

• Managed the design of 5 mobile products in 4 month (team of 3 dev + 1 designer).

• Kickstarted the Xee Dev Community participating in hackathons.

• Recruited 1300+ followers on Twitter and 2800+ likes on Fcbk for Xee Fr.

• Ran a 20K€ social media campaign driving 32K visitors in 2 weeks on website.

• Increased daily average traffic by +230% in 8 months using Content and Google Ads.

• 30+ articles written on IoT topics and watched trends over 2 years.

• Managed the e-commerce website development with partners.