About Mohamed
As a skilled +7 years Data Expert, with a strong background in Data Science, I specialize in leading analytics projects and building robust data models.
Recently, I worked as a Freelance Data Analyst for Qonto, where I used DBT and Snowflake to create data models for their onboarding funnel. I designed and implemented success metrics, conducted thorough analysis, and set up controlled experiments, such as evaluating the impact of moving the KYC step from the registration funnel using A/B testing. My work provided actionable insights that guided the product team’s decision-making process and a clear model that can help in future analysis or reporting projects.
During my 6 years at Criteo, I progressed from Data Analyst to Analytics Manager for the GSAX EMEA team. I managed teams, enhanced operational efficiency, and led key projects such as developing an impactful alerting system and spearheading privacy initiatives to mitigate GDPR impacts. These projects involved creating long-term roadmaps, building suitable Data Models using pySpark, aligning with company goals, and providing critical insights to finance and investor teams.
With all the above experience, I am ready for freelance opportunities in Analytics Engineering and Data Analysis. Let’s connect and explore how I can contribute to your team’s success!
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- QontoProduct Data AnalystBANKING AND INSURANCEJanuary 2024 - Today (2 years and 4 months)Paris, FranceDelivering high quality investigation analysis based on hypothesis testing and a clean and timed framework. Setting up controlled experiments to measure impacts of product team new features. Example of a project:Objective: Evaluate the impact of moving the KYC step from the registration funnel to the app using an A/B test.Responsibilities: Involved from design to implementation of success metrics, conducted thorough analysis and monitored results. Also discussed the measurement abilities with tech teams and PMs, built the measurement pipeline using DBT/Snowflake, sized the impact on the existing reporting suite and fixed them.Outcome: Provided actionable insights that guided the product team’s decision-making process.
- Criteo SAEMEA Supply Analytics ManagerTELECOMMUNICATIONSJune 2022 - November 2023 (1 year and 6 months)Paris, FranceManaged teams in Paris and Munich, interviewing and hired data analysts. Led initiatives to enhance operational efficiency, implemented new team structures across EMEA, and drove strategic enhancements in teamwork and knowledge growth.
- Criteo SAData Analyst - Global SupplyTELECOMMUNICATIONSOctober 2017 - May 2021 (3 years and 8 months)Support local team with strategies and analyses to grow business, strengthen partnerships and improve performance.Took different responsibilities as a Data Analyst in addition to the daily account management, market and operational work.## Supply Alerting PM – GSAX (2020) ##First Team management exercise with interns and dotted line reporters. (Up to 4 per quarter)Building long term roadmap, planning, and setting up OKRs that are in line with Criteo and GSAX goals.Lead execution of various projects and kept communication flowing to stakeholders.Finally, built and delivered a new Alerting system: Spots relevant Alerts, without ownership ambiguity.----------------------## Privacy Champion (2019) ##2019: Lead Privacy topics leveraging data and influencing roadmaps and decision making2020: Analyzed and suggested strategies to Leadership to limit losses after switch to GDPR TCFv2Delivered impact estimation of Privacy headwinds to Finance team and investors team2021: Defined Strategy to limit negative impact of new GDPR Privacy Policy changes before roll-out.Supporting Product during discussions with external providers (Agnostik & Source Point).----------------------## Examples of Other Projects ##Native Reporting: Lead the efforts to improve Databases. Collaboration with Ops, Product and R&DBlocklisting Scan: Global demand-supply scan for missed opportunities due to Blocklisting.Commercial teams Performance Tracker Optimization and Handover to Sales Ops AX.Building, maintaining, and presenting Enterprise BI Supply View for C-level. Collaborate with IIT and FP&A.
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Education
- Master's degree study –RWTH Aachen University2018## Master Thesis: Neural Network based Super-Resolution algorithms applied to indoor localization. ## Compressed sensing, Super-Resolution, Atomic Norm, Fourier, Neural Networks, Tensorflow, Optimization, Lasso. 2 possible publications: 1. Compressed Sensing using NN, Phase Transition shape. 2. Super Resolution using NN. ## Master’s degree study – RWTH Aachen University - Aachen, Germany ## Double degree. Faculty of Electrical Engineering and Information Technology. Field: Computer Engineering. Introduction to Artificial Intelligence. Fundamentals of Big Data Analytics. Introduction to Knowledge Representation. Introduction to Virtual Reality. Acoustic Virtual Reality. Signals Coding and Content Analysis. Quality Software Assurance. Economics of Technological Diffusion. Foundations of Entrepreneurship. Managing the Innovation Process. Project: Deep Learning, Saliency map. Seminar: Relational Machine Learning for Knowledge Graphs. Lab: Optimization Laboratory.
- Master of Engineering - Major: Information science & digital societyEcole Centrale Marseille20162nd year major: “Information science & digital society”. Information Search and Retrieval. Information Representation & Broadcasting. Processing & coding Digital information. Economy and Digital Society. Fundamental and applied Mathematics and Physics. Process and Mechanical engineering. Electronics. Optics. Corporate Strategy and Economic Policy. Accounting. Project Management. Micro- and Macro-economics