About María Jesús
Analytical, curious and innovative, I create data from the market and customers experience to turn this information into new ideas, projects and opportunities.
More specifically, I have worked in SaaS companies where I have developed in depth market research, collected information about competitors and prospects to then turn it into quantitative data to present for strategic purposes.
I have also created visual and written content to provide existing customers and users with guidance to better understand the purpose and use of the Software.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- SportEasyAssistant Country ManagerSPORTSAugust 2022 - December 2022 (4 months)Developed a new market as salesperson, account manager and marketing support.In constant ideation of new strategies to increase activation and retention rates.Content creator for onboarding support and marketing initiatives.Attraction of leads, activation of new accounts and retention and upselling of existing customers.
- Central TestMarketing Assistant and Business DeveloperHUMAN RESOURCESJanuary 2022 - July 2022 (6 months)Paris, FranceAnalyzed the LATAM market resulting in price adjustments to achieve growth.Led a project of 4 explanatory videos after identifying a lack of understanding and use of similar tech tools in potential customers.Increased 150% of LinkedIn followers in 2 months and 3x participation of existing and potential customers in webinars.Defined the communications strategy for the next quarter with external partner and negotiated to include a new proposal.
- Schneider ElectricMarket Researcher and AnalystENERGY AND UTILITIESFebruary 2021 - May 2021 (3 months)Paris, FranceIdeated 2 Business proposals for the company to change its role in the value chain of Microgrids Projects in Africa.Developed a Business Case on Nigeria to exhibit the benefits, risks, costs, and impact of projects realized in the industrial and residential markets.Interviewed relevant local and international stakeholders for social, economic, and geopolitical insights.
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Education
- Masters in ManagementHEC Paris2021Major in Sustainability and Social Innovation
- Bachelor of Science in Industrial EngineeringUniversidad Adolfo Ibáñez2017Minor in Environment