Mithun Muthuraman

• - Interpret client briefs and recommend media strategies across diverse media channels, both online and offline.

• - Prepare detailed briefs for publishers, analyze their offers, and negotiate to align with client objectives while maximizing value.

• - Transform media offers into comprehensive PowerPoint strategies and media plans covering various media activations.

• - Act as a point of contact between clients and publishers across European countries to ensure campaign success and alignment with objectives.

• - Manage end-to-end campaigns, from briefing publishers to producing comprehensive final reports, ensuring transparency and accountability.

• - Execute campaigns across programmatic, social, and direct buying channels, optimizing towards best performance and brand objectives.

• - Conduct training sessions for teams on various social media and programmatic platforms such as Meta, Instagram, LinkedIn, Twitter, DV 360, Teads, and The Trade Desk.

• - Executing campaigns on DSPs like Amazon, DV360, Mediamath, Teads Connect, TabMo, Xandr, C-Discount and The Trade Desk.

• - Optimizing the campaigns towards best performance and the objective of the brand.

• - Analysing data to build insights & strategic recommendations that correlate to the brand objectives for future campaigns.

• - Coordinating with internal team on building media plans, suggeting DSP's and Inventories.

• - Communicating programmatic value proposition effectively as related to the growth of current & prospective agency accounts.

• - Collaborating & interfacing with internal teams and external vendors to develop a wider digital ecosystem structure.

• - In charge of awareness and performance paid social campaigns for International brands =>Strategic recommendations, media plans, optimization and reporting of campaigns, influence and social listening for a portfolio of different clients.

• - Coordinating the team and follow-up on the implementation of campaigns / Optimization / Reporting.

• - Ensure Havas is delivering their objective and fulfilling clients advertising goals.

• - Communicate with digital and client services teams to relay information related to performance, processes, platforms, issues, etc.

• - Regularly monitoring campaign performances and optimizing to deliver effective results.

• - Delivering reports and key insights on monthly basis.

• - Successfully track invoices and upload media spends into the financial reporting system for each campaign.

• - Lead social media campaigns for different markets in EMEA and global client Dubai Tourism

• - Set up, optimizing and managing social media campaigns in Facebook, Twitter, LinkedIn, Instagram, snapchat etc...

• - Work with our international internal team and help them to develop their social media activities (expertise, guidelines from the global team, trainings, etc)

• - Combine data analysis and client feedback to create optimizing strategies and provide best solutions for clients

• - Liaise with internal teams and agency partners to develop, execute and sustain successful social media campaigns.

• - Work closely with local agencies to develop training and demonstrations of new and existing socialyse products

• - Create Social Media Best Practices to show the best performing ads

• - Ensure social media guidelines, best practices, and process are followed by all local social media traders and give them support and expertise.

• - Stay up-to-date on social media trends and share them regularly with his/her stakeholders

• - Run "Social Team" meetings and lead presentations on planned tasks