MHAbout Miléna
Après plusieurs années passées dans l’univers du luxe, je vous accompagne dans la structuration, le pilotage et l’optimisation de vos projets digitaux : outils de réservation, CRM, parcours omnicanal, refonte UX, coordination IT-métier…
💡 Ce que je propose :
- Gestion de projets digitaux (MOA / coordination globale)
- Product ownership (recueil des besoins, spécifications, tests)
- Mise en place et animation d’outils de prise de rendez-vous / CRM / back-office
- Optimisation de parcours clients (front & back) avec approche data et UX
- Animation transverse avec équipes tech, métiers, marketing, retail
💬 Mon + : Une approche rigoureuse, orientée terrain et opérationnelle, avec une excellente compréhension des enjeux utilisateurs comme business.
English
Native or bilingual
Spanish
Conversational
Can work on-site
Marseille (up to 50km)
Experience
- ChanelProduct ManagerLUXURY GOODSMarch 2024 - Today (2 years and 3 months)Paris, FranceOAB (ONLINE APPOINTMENT BOOKING)- Led the development and enhancement of the OAB platform, ensuring auser-friendly and efficient appointment booking experience- Conducted market research to identify user needs- Managed project timelines, budgets, and deliverables for OAB-relatedinitiatives, ensuring timely and within-budget releasesQMS (QUEUING MANAGEMENT SYSTEM)- Directed the implementation of the QMS to address in-store queuemanagement issues, collaborating with the Waitwhile provider- Provided feedback and validated user stories developed by the agencyresponsible for the front-end interfaces- Conducted comprehensive assessments to ensure the QMS aligns withcustomer needs and improves their in-store experience
- FendiGraduate ProgramLUXURY GOODSMay 2022 - December 2024 (2 years and 8 months)Paris, FranceMANAGER IN TRAINING - LE BON MARCHÉ- Master the retail execution : selling ceremony, monitor the KPIs of crossselling/ up selling/ units per transaction/ average basket, clientelingprospection/ follow up & appointments- Be agil to fit the team, develop strong interpersonal skills- Implementation of in-store action plans based on KPI analysisVIC & CLIENT EXPERIENCE- Recruit and develop VIC clients- Participation to exclusive Fendi events : worldwide private client events,Haute couture / hight jewellry showroom, local exclusive eventsCRM MARKETING AMBASSADOR- Work closely with the CRM manager, store manager and departmentmanager (top-down guidelines / bottom-up feedbacks)- Coach the sales team on CRM KPIs
- ChanelPROXY PROJECT MANAGERLUXURY GOODSSeptember 2021 - September 2022 (1 year)Paris, FrancePROXY PROJECT MANAGER – LA COLLECTION
- Development of the LA COLLECTION project strategy
- Briefing the marketing, CRM, IT and Art Direction teams to ensure that the project is deployed with the regions and markets and amplified with the other professions (CRM, e-Business, e-Retail)
- Contributing to the definition of the customer journey with the Art Direction and the Tech Design Team
PROXY PRODUCT OWNER- Supporting the development team
- Supervision and monitoring of chanel.com page animation and bugs
- Drafting requirements: UX, communication, indicators, tracking
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Education
- MASTER 2 PROGRAMMEEM Lyon Business school2021MASTER 2 PROGRAMME
- LICENCE développement des produits de la mode et du luxe2019LICENCE développement des produits de la mode et du luxe