About Mickaël
Depuis plus de 5 ans, j'accompagne les marques dans la conception, l'élaboration et la rédaction de leur communication publicitaire. Je m’adapte en adoptant le style, le ton, la sensibilité et la personnalité de chaque client.
💡 COMPÉTENCES
✔️ CRM - PN, IAM, email marketing / Newsletters
✔️ Paid social medial campaigns - Meta / TikTok
✔️ Mobile App UI and UX copy
✔️ Offline - OOH, flyers
✔️ SEO - optimization of website content
✔️ SEA - PPC campaigns / Google Ads
✔ Social listening
✔ Brand positioning strategy
✔ Brands assets analysis
✔ Market and trends analysis
📚 BACKGROUND
J'ai étudié la Littérature Anglaise à Paris-Sorbonne, puis la Sociologie du Genre à University College London, avant de m'éloigner (un tout petit peu mais en fait pas tant que ça) des sciences humaines et sociales, en intégrant le CELSA pour m'y former au Marketing et à la Publicité.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 20km)
Experience
- FlinkCopywriter, Content ManagerRETAIL (LARGE RETAILERS)August 2022 - June 2024 (1 year and 9 months)Paris, France[Channels & copywriting responsibilities]CRM: PN, IAM, Newsletters / PPM: Meta & TikTok ads / PPC: Google ads /In-app content: UI/UX copy / OOH: Flyers, posters / SEO optimization / SoMe content[Key tasks]✦ Produce compelling promotional, informational & aspirational messages and copy thatresonate with Flink’s target audience & aligned with its Tone of Voice, across various digital andprint assets, including ads, social, webpage, blogs, video scripts, and more.✦ Work in a close-knit partnership with a team of graphic designers to generate strongconcepts and impactful content for each project.✦ Localize written content from English to French.✦ Improve organic traffic, update and suggest improvements to technical SEO, and conduct French keyword research.
- EMF MediaCopywriter, Brand StrategistE-COMMERCEMay 2021 - July 2022 (1 year and 2 months)Paris, France[Accounts: Le Petit Lunetier, Repeat, Sonia Tlev]✦ Brand positioning strategy✦ Strategic planning✦ Paid social media campaigns - FB / IG / TikTok - Ad copy & in-creative copy (statics/GIFs/videos)✦ CRM - Email marketing - Landing Pages✦ Product pages and blog articles✦ Market and trends analysis
- HSG AdvisoryE-commerce Copywriter, Traducteur marketingE-COMMERCEOctober 2020 - December 2021 (1 year and 3 months)Paris, France[Account : Simba]✦ Paid social media campaigns - FB/ IG - Ad copy & in-creative copy (statics/GIFs/videos)✦ Email marketing - Landing pages✦ Product pages Transcreation / Localization✦ SEO optimization of web content✦ SEA : PPC campaigns (Google Ads)✦ Market and trends analysis
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Education
- Master Marketing, Publicité et CommunicationCELSA Paris-Sorbonne2018Obtenu avec mention B Spécialité : Marque - Option : marque et branding 📚 Planning stratégique, copywriting, stratégie marketing, rédaction web, sémiologie, naming, design thinking, marketing de contenu, anthropologie. ✍️ Mémoire : « (Un)queering the ad : Une approche socio-sémiotique de la ‘marque gay’. Les cas des marques aussieBum et Andrew Christian. » (publication : https://dumas.ccsd.cnrs.fr/dumas-02959125)
- Postgraduate Diploma in Gender, Society and representationUniversity College London2014✦ French Literature and Autobiographical Writings (Guibert - Dustan - Ernaud) ✦ Masculinity in Literature and Cinematic Adaptations ✦ Gender and Knowledge in History
Certifications
- Master Marketing, Publicité et CommunicationCELSA Paris-Sorbonne2018
- Postgraduate Diploma in Gender, Society and RepresentationUniversity College London2014