Michel P.

As an SEO Consultant and Digital Marketing Manager, I am dedicated to helping businesses build and maintain a robust online presence. My expertise lies in two key areas of digital strategy. As an SEO Consultant, I leverage advanced Search Engine Optimization techniques to boost website rankings and visibility on platforms like Google. This includes comprehensive keyword analysis, meticulous on-page optimization, and strategic link-building to generate organic traffic and improve site performance. In my role as a Digital Marketing Specialist, I focus on maximizing online visibility and customer engagement. I develop and implement data-driven SEO strategies, manage targeted digital advertising campaigns, and continuously analyze key performance metrics to strengthen brand positioning. Additionally, I excel in producing high-quality content, managing social media platforms, and staying ahead of industry trends to deliver measurable results in an ever-evolving digital landscape.

Muslim Expat is the first French platform dedicated to supporting the expat journey for the global Muslim community. I founded and managed Muslim-Expat.com, the premier online community for French-speaking Muslim expatriates worldwide. The platform consistently ranks first on Google, recognized for its strong brand presence and an engaged community of over 10,000 active members. It generates an annual revenue of €XXXXXX through strategic partnerships, affiliate marketing, banner ads, e-books, merchandise, and lead generation. With targeted Facebook and Instagram campaigns, along with SEO efforts driving 75% of traffic, I successfully doubled monthly site visits to xx,xxx. I cultivated a vibrant content-creating community, producing over 350 articles on diverse topics such as food recommendations, cost of living, insurance, and practical expat tips. Key responsibilities included:

• Analyzing data and conducting competitive market research

• Generating multimedia content (images, videos, customer insights)

• Launching and optimizing regional SEO and SEA campaigns

• Establishing and expanding the social media presence

• Converting approved marketing materials into impactful, regionally-scaled campaigns that drive customer engagement and action

• Communicating strategic plans and performance metrics clearly and consistently with stakeholders

• Designing and testing campaign templates aligned with customer preferences

• Optimizing campaigns for key metrics such as engagement rates, revenue growth, and customer interaction

• Tracking industry trends and best practices to provide informed recommendations for continuous improvement.

May the fork be with you! Dark Panda is a revolutionary concept offering fresh and delicious Vietnamese food delivered all night long. Serving over 30 cities across Greater Paris from 8:00 PM to 4:00 AM. With a stellar 4.8-star rating on Google and over 600 reviews, Dark Panda was recognized as the Best Revelation 2021 by Just Eat France. I scaled the restaurant's monthly orders from €X,XXX to €XX,XXX, achieving a 700% growth in just two years. I led the full creation, management, and expansion of the brand, driving 30,000 orders through Google Ads, Instagram, Snapchat, Out-of-Home (OOH) campaigns, influencer marketing, and social media stories—entirely managed in-house. I developed an SMS-based loyalty program engaging 4,000 clients, achieving a 97% engagement rate, increasing repeat orders, and boosting word-of mouth referrals. SEO, creative car covers, and targeted promotions solidified Dark Panda's unique niche in the market. Key responsibilities:

• Acquiring, managing, and engaging a diverse customer base, growing it from zero to thousands

• Developing and executing multi-channel marketing strategies through free and paid media

• Implementing marketing automation solutions with a focus on customer retention and conversion rates

• Leveraging social media, email marketing, and SEO to drive engagement and increase brand awareness

• Designing and testing campaigns that align with customer preferences and optimize for adoption and engagement

• Reporting on key performance indicators (KPIs) and optimizing campaigns for better results

• Staying ahead of industry trends, analyzing data, and monitoring competitors to ensure continuous improvement

• Generating a range of content, including customer insights, imagery, videos, and artwork

• Launching and managing regional SEO and SEA campaigns to enhance visibility and performance.