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Malt Strategy
Michelle N.MN

Michelle N.

Strategic Lifestyle Brand Consultant APAC

€450/day
Paris, FR
3-7 years
Project Management
Business analysis
Strategic planning
Corporate strategy
Business development

Average response time: 1 hour

About Michelle

I'm a trilingual consultant (English, Mandarin, French) based in Paris, specialising in brand strategy, creative production, and market development between Europe and Asia.
Over the past 10+ years I've led productions for Apple, Nike, and Huawei, designed professional training programs at Condé Nast Shanghai, and founded Coucou Goods — a cross-border e-commerce brand generating consistent monthly revenue by bringing curated European products to the Taiwanese market.
What makes me different: I'm not just a strategist and not just an executor. I'm both. I understand both sides of the world — European and Asian — in terms of culture, consumer behaviour, and creative standards. I deliver concrete results, not just recommendations.
I take on missions in brand strategy, creative direction, international project management, training & facilitation, and e-commerce.
Fashion and Cosmetics
Culture
Digital Business Models
Education Systems, Research, and Universities
Retail (Small Business)

  • English

    Native or bilingual

  • Chinese

    Native or bilingual

  • French

    Fluent

Can work on-site
Paris (up to 30km)

Experience

  • Coucou Goods
    Independent Brand & Creative Consultant
    September 2024 - Today (1 year and 9 months)
    Paris, France
    – Founded and operate a cross-border lifestyle brand distributing curated European products to the Taiwanese market — end-to-end strategy, content, buying, and operations
    – Onboarded 5 European brands; secured 1 exclusive Taiwan distribution agreement; pipeline of 3–5 additional
    partnerships
    – Launched an A to Z Shopify e-commerce platform generating €30,000 average monthly revenue and still growing steadily
    – Designed and executed KOL/influencer campaigns, ManyChat conversion flows, and culturally adapted content
    strategies for Taiwanese audiences
    – Full buying responsibility: product selection, supplier negotiation, pricing strategy, logistics, and inventory management
  • Condé Nast Center of Fashion & Design
    Education Program Designer & Speaker
    January 2015 - January 2017 (2 years)
    Shanghai, China
    – Designed and delivered end-to-end professional training programs in English and Mandarin for postgraduate photographers, stylists, and portfolio preparation courses
    – Built seasonal learning modules combining technical skill-building with brand storytelling — adopted across
    multiple cohorts
    – Facilitated live workshops, mentored creative talent, and collaborated with partner brands on sponsored educational projects
  • Central Studios Shanghai
    Production Project Manager & Art Director
    January 2012 - January 2019 (7 years)
    Shanghai, China
    – Led high-volume photo and video productions for Apple, Nike, Huawei, and international luxury fashion brands
    – Managed casting, moodboards, location scouting, schedules, and post-production — simultaneously and at scale
    – Key cultural liaison between international clients and local Chinese teams — bridging creative vision and
    operational execution
Check out Michelle's experience

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Education

  • MA Fashion Marketing
    University of the Arts London (London College of Fashion)2008
    MA Fashion Marketing
  • BSc Economics
    University of Essex2006
    BSc Economics

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