About Michele
A highly motivated and results-oriented marketing and communications professional with a Master's degree (Bac+5) and an MBA specializing in Luxury Communication Strategy, seeking a challenging role within the luxury fashion industry. I am passionate about elevating brands through innovative and trend-forward activations that remain consistent with brand identity. My international experiences have provided me with a global perspective and a understanding of diverse markets. Through leading various projects, I have developed strong team collaboration skills, a keen aesthetic sensibility, and a proven ability to be both resilient and organized.
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- L'ORÉAL PARIS, L'ORÉAL GroupBrand Content & Global CampaignsJuly 2024 - December 2024 (5 months)Paris, FranceInternational Global Brand Content & CampaignsDevelop the brand image and visibility internationally around major brand pillars (Le Défilé & European congress of dermatology) Orchestrate brand content strategy (pre-production, production and post-production) Craft creative, qualitative and appropriate content Define the best editorial planning strategy Build a coherent 360 activation for countries guidelines
- Nina Ricci - PUIGSocial Media & InfluenceJanuary 2023 - July 2023 (6 months)Paris, FranceBrand Content, Social Media & InfluenceImagine creative and innovative content concepts around major events: Fashion Week 2023 (2 shows), perfume launch event (Nina Le Parfum), summer campaign Prepare briefs for external agencies (production agencies) Develop competitive benchmark Orchestrate artists collaboration with the brand Monthly reporting and monitoring04.2022 - 09.2022
- INT DesignEvent Coordination & ExperienceJanuary 2021 - June 2021 (5 months)Montreal, QC, CanadaEvent Coordination & ExperienceDevelop internationally a major event: Grand Prix of Architecture and Design Assist on the event strategy and creative concepts / experiences Manage the logistic organisation and talents coordination Work on the event expension to other markets and fields01.2021 - 06.2021
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Education
- MBA LUXURY STRATEGIES & COMMUNICATIONEFAP2024MANAGER DE LA COMMUNICATION