About Michael
French
Native or bilingual
English
Native or bilingual
Experience
- TechteamFounder and CEOCONSULTING AND AUDITSJuly 2016 - February 2022 (5 years and 8 months)SingaporeThe company was sold to a consulting group in February 2022.Techteam's mission was to help traditional companies transition to digital so they:1- boost traffic to their sales pipeline2- gain productivity and increase their bottom line3- get tax rebates under Singapore's digital transition scheme4- and get government subsidies, all at the same time.We had more than 100 corporate clients on board at the end of 2021
- PublicisStrategy DirectorCONSULTING AND AUDITSJune 2016 - December 2018 (2 years and 6 months)Singapore- Secured with the team a $4 million long-term CRM program with Audi Singapore- Managed 20-25 clients with a team of 15 strategists across F&B, pharmaceuticals, snacks, travel, banking, insurance and infant care categories, representing more than $20 million of annual revenue for the agency.
- DentsuSenior Strategy ManagerCONSULTING AND AUDITSFebruary 2015 - June 2016 (1 year and 4 months)Singapore- Strategy lead on Mondelez (Oreo, Chips Ahoy!, agency's top account) - increased social engagement by 26% in 2015 across APAC- Strategy lead on all creative briefs for new businesses- Grew and mentored new hires
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Education
- Master's Degree, Marketing and StrategyUniversité Paris Dauphine- PSL2009Master's Degree, Marketing and Strategy
- Master's Degree, Communication and MultimediaPanthéon-Assas université2008Master's Degree, Communication and Multimedia