Description

I specialize in brand strategy and premium positioning, leading growth-focused go-to-market initiatives and integrated marketing ecosystems across Europe and emerging markets.

My work combines experiential brand building, digital performance, and customer journey design, enabling businesses to scale with clarity and consistency.

Having operated in multi-market and cross-cultural environments, I bring strong stakeholder leadership and adaptability to complex, fast-moving organisations.

I am particularly effective in ambiguous, high-growth contexts — building structures, teams, and momentum where none previously existed.

Fluent in English, German, and French, with basic knowledge of Italian and Russian.

I am currently exploring senior leadership opportunities across luxury, lifestyle, wellness, and growth-driven businesses.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Russian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

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Marketing Director DACH
FASHION AND COSMETICS
June 2019 - Today (7 years and 1 month)
Paris, France
Lead brand, marketing, and commercial strategies across DACH markets with
full P&L ownership.
Manage €1M+ annual marketing budget with ROI-driven growth.
Lead cross-border initiatives across Europe and the Middle East, working
closely with HQ and international stakeholders.
Lead launches, retail activations, influencer strategy, and premium events.
Act as key liaison between HQ, local partners, agencies, and executive
stakeholders.
Scaled revenues from 0 to €2M+ within first year.
Evénementiel Branding Marketing Sales Excellence Communication
MI* SARL
Directrice Creative et Co-Founder/Strategic Advisor
CULTURE
September 2014 - July 2021 (6 years and 10 months)
Paris, France
(Operational leadership until June 2019; advisory role thereafter)
Co-founded and scaled an international gallery concept combining
contemporary art, culture and brand experiences.
Defined brand positioning, commercial model, and go-to-market strategy.
Led 20+ global collaborations generating international media exposure and
commercial partnerships.
Managed multi-disciplinary teams, partners, and external agencies.
Delivered high-profile experiential events and international showcases.
Stratégie commerciale Branding Marketing and Communications Planning Digital Marketing Evénementiel
Freelance, self-employed
Independent Consultant - Brand & Growth Strategy
FASHION AND COSMETICS
February 2010 - August 2014 (4 years and 6 months)
Paris, France
Advised 10+ premium brands on positioning, resulting in successful market
entries and revenue growth.
Supported international market expansions, campaign development, and
organizational structuring.
Worked directly with founders and executive leadership on strategic initiatives.
Branding Marketing and Communications Planning Digital Marketing Communication Evénementiel