About Mervet
Forte d’une expérience d'une dizaine d'années dans le secteur de la communication digitale, j'accompagne les stratégies digitales des entreprises : de la stratégie de contenu pour les différents canaux digitaux, à la valorisation des profils experts et dirigeants en entreprise pour l'instauration de programme ambassadeurs, en passant par les relations influenceurs, et la formation.
Aujourd'hui au service de grandes firmes internationales telles que ENGIE, EIFFAGE, RCI Bank and Services ou encore Symbio (entreprise de Michelin), les stratégies déployées s'adressent aussi bien à des cibles B2B que B2C pour une communication de marque et corporate.
Mes domaines de compétences :
- Relations Publiques
- Relation influenceurs
- Community Management
- Stratégies éditoriales/Brand Content
- Gestion de la communication de crise
- Gestion des outils de veille online
- Coordination des projets internationaux
- Formation Social Media en entreprise / Enseignement universitaire (Stratégies 2.0)
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- MBB Social Media ConsultingSenior Digital Strategy Consultant - MBB Social Media ConsultingMay 2017 - Today (9 years and 1 month)Île-de-France, France12+ years of experience in digital communication and press relations agencies, I support companies in the development of their communication strategies on the social web. Services offered:- E-reputation audit- Social Media communication strategy (Facebook, Twitter, Instagram, Snapchat, Youtube, etc.)- Editorial strategy for digital channels- E-influencer relationships- Crisis management on the social web- Deliverables for internal use (guidelines, social media charter, etc.)- Training My Clients: Panasonic, Engie Grand Public, RCI Bank and Services (Renault), Symbio (Michelin), Moniwan (La Française), ESC Pau Business School, support RP agencies and digital communication agencies. For a quote, contact me at [email protected]
- UPEC Commerce ElectroniqueUniversity TeacherOctober 2012 - August 2018 (5 years and 10 months)Créteil, FranceTeachings provided:- Communication Strategies for social web - Master 2 (Continuing Studies Programme Professional Contract)- Introduction to digital strategies Master 1 (Continuing Studies Programme)- Crisis communication strategies on digital - Master 2 e-commerce (Continuing Studies Programme, professionalisation contract, Dual Study courses)- Mentor for student's academic dissertations
- Rumeur PubliqueSenior PR & Social Media ConsultanteJanuary 2015 - May 2017 (2 years and 4 months)Paris, FranceRumeur Publique offers consultation and communication strategy development services to business and companies. The company's service portfolio includes press relations, crisis communications, media training and coaching, corporate communications campaigns, lobbying, e-reputation, and more. Missions in the agency:- Press relations (Tool: Off-Air, Oxymailing) and e-PR (Tool: Traackr)- Opinion Studies in partnership with OpinionWay- Evangelisation of Social Media, E-reputation monitoring and influencer relations (internal and external trainings)- Business Development (AO, evolution of existing customers on digital expertise)
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Education
- Master, E-Business Webmarketing and communication, E-Business Webmarketing and communicationUniversité Paris-Est Créteil (UPEC)2010Master, E-Business Webmarketing and communication, E-Business Webmarketing and communication
- Licence Administration et Affaires Internationales, e-commerceUniversité Paris-Est Créteil (UPEC)2009Licence Administration et Affaires Internationales, e-commerce