About Mélody
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- FreelanceConsultante en Marketing et CommunicationCONSULTING AND AUDITSNovember 2020 - Today (5 years and 7 months)- Branding et refonte de l'identité de marque- Conseils en stratégie de Marketing et Communication- Mise en place d'une stratégie commerciale- Création du site internet
- GAMELOFT SEGlobal PR and communication assistantVIDEO GAMES AND ANIMATIONJuly 2019 - February 2020 (7 months)Paris, FranceExternal Communications- Identify, design and deliver targeted content and programs, performing public relations strategies and engaging events- Supporting internal and external communications plan and projects for the studio, also collaborating with vendors;Internal Communications- Provide support for strategies and communications;- Provide support to internal stakeholders on public relations matters;- Ensuring strong respect of our independence process, coordination with International Local Marketing Managers- Supporting the Internal Communication Manager in developing, managing, measuring and evolving the overall internal communication strategy for Gameloft;- Leverage on Internal Communication campaigns around selected topics using specific IC tools such as PowerPoint presentations, emails, excel, intranet;- Contributing to the creation, maintenance and implementation of communication materials, guidelines and templates.Events planning- Managing and monitoring autonomously assigned media initiatives, programs and events;- Coordination and execution of projects to support the event planning and organization process;- Coordinating with internal and external stakeholders to deliver part of the key components of an event (venue management, participants listing, equipment management, accommodation...)
- ZmirovAssistante attachée de presse beauté et lifestyleTELECOMMUNICATIONSFebruary 2019 - July 2019 (5 months)Paris, FranceGestion d'un portefeuille de 7 marques (Granado, Phebo, Primark Beauty, Morphe, Regenerate, Innovo, La Montgolfière)- Mise en place de stratégies RP et e-R- Organisation et participation aux événements de presse- Accompagnement des lancements de produit- Participation à la rédaction de communiqués de presse- Suivi et analyse des retombées- Veille et suivi des plannings rédactionnels- Gestion de projets
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Education
- Licence - Langues Etrangères AppliquéesSorbonne Nouvelle2016Licence de Langues Étrangères Appliquées, spécialisée en affaires et commerce • Langues: anglais et allemand • Enseignements : communication, marketing, économie, droit, management, science du langage, stratégie, comptabilité, analyse financière
- Master Marketing et CommunicationEIML2019International Management of premium and Luxury brands International Luxury distribution Product management in luxury Etudes de marché sectorielles CRM Packaging et Design Collectionning et moodboard Sourcing strategy in luxury industry Gestion de projet événementiel International advertising Communication web Stratégie e-commerce Relations presse et relations publiques
Certifications
- Passeport de Compétences Informatique Européen PCIE 2019PCIE2019
- TOEIC (Test Of English for International Communication)Résultat: 985/9902019