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Mélodie LarocheML

Mélodie Laroche

HEAD OF CORPORATE COMMUNICATIONS

€550/day
Paris, FR
15+ years

Average response time: 1 hour

About Mélodie

I am a results-oriented, inclusive and highly collaborative corporate communications professional with 15 years of experience across media relations, investor relations, digital and brand, and internal communications. I spent 12 years working in London and have been based in Paris since 2018. I have a strong focus on delivery and outcomes and have developed a reputation for leadership, problem solving and adaptability. I am financially literate and have successfully managed external agencies and budgets.

My experience in complex global organisations has given me a good understanding of the different human dynamics that underwrite successful teams. I have driven large and demanding projects with multiple senior stakeholders. I have a strong track record in generating positive business impacts, meeting tight deadlines and exceeding expectations as well as anticipating problems or adapting quickly and proactively to changing circumstances.

I was a key member of the team that built a strong and impactful communications strategy for Adevinta/leboncoin's successful US$9b bid to acquire eBay Classifieds Group in 2020.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • COTY INC
    HEAD OF CORPORATE COMMUNICATIONS
    LUXURY GOODS
    January 2024 - July 2025 (1 year and 6 months)
    Paris, France
    • Planning, developing and implementing PR strategies by identifying key focus area, content pipeline, target media, PR channels, PR tactics and spokespeople
    • Proactively build journalists' relationships and secure coverage in international prints (WSJ, FT), broadcast (CNBC, BBC), newswires (Reuters, Bloomberg, AFP), trade and online publications
    • Writing and distributing press releases
    • Collating and analysing media coverage and advise on competitor analysis
    • Defining and executing a communication strategy for France, including media training and regular briefings for the CEO and CFO.
    • Share of knowledge with marketing counterparts and internal communication to ensure consistency of messages
    • Managing crisis communication situations related to product recalls and major geopolitical events (Ukraine, Gaza, US elections, etc.).
    • Providing strategic support to Coty during its dual listing on Euronext Paris, focusing on financial and institutional communication.
    communication financière Public relations Corporate Communications Luxe Organisation événementielle
  • ADEVINTA - LEBONCOIN
    HEAD OF CORPORATE COMMUNICATION
    E-COMMERCE
    July 2019 - October 2023 (4 years and 3 months)
    Paris, France
    • Defining and implementing a global communication strategy for a world leader in online classifieds (40 brands, 1 billion users, 3 billion monthly visits)
    • Leading and managing a team of 5 professionals responsible for website, social media, public relations, events, and employer branding initiatives.
    • Serving as the official company spokesperson
    • Distilling complex ideas and turning them into compelling narratives for public dissemination
    • Working cross-functionally with multiple stakeholders (Finance, Government Relations, Marketing, IR etc.).
    • Designing and executing the communication strategy for the first post spin-off quarterly results program and IPO in Oslo, including the drafting and dissemination of financial press releases and the management of international media inquiries on financial aspects.
    • Responsible for external communication during the acquisition of eBay Classifieds Group (US$9.2 billion), the largest tech transaction of 2020.
    • Directing the creation of annual and sustainability reports (2019-2022) and Investor Day in London (Nov 2021).
    • Strong experience of online communication, collaboration and social media platforms, evaluating ROI and KPIs by planning and developing a new webite (adevinta.com), social media accounts, branding, and employer branding strategies.
    Public relations Management d'équipe communication financière Investor Relations Sustainability
  • KABLÉ COMMUNICATION
    CLIENT DIRECTOR
    PRESS AND MEDIA
    June 2018 - July 2019 (1 year and 1 month)
    Paris, France
    • Elevating communication strategy for clients from private equity and venture capital, alongside affiliated portfolio companies.
    Service client Public relations Corporate Communications Stratégie de communication Private Equity

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Education

  • Great Job Certificate
    Adevinta
    Great Job Certificate
  • M.A.
    University of Kent
    2003
    M.A.

Skill set

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