Mélina Dano

Defined and managed the implementation of AO and burst paid social strategies, including influencer activations, for Pierre Fabre, Coty (International), and Transavia (briefing, media planning, set-up, pacing, data analysis, and client

reporting) Managed relationships and negotiations with media platforms (Meta, Snapchat, TikTok, Pinterest) Worked closely with creative agencies such as Rosa Paris and Marcel

Defined organic social media strategies for Intermarché and La Banque Française Mutualiste Managed end-to-end organic social media projects, including briefing, digital asset development, organic and paid publishing, performance analysis, and reporting

Supported the implementation of paid social media campaigns for SNCF and its subsidiaries Contributed to campaign execution, including briefing, media planning, set-up, data analysis, and client reporting