Description

Consultant Marketing Digital senior avec plus de 15 ans d’expérience, j’accompagne les entreprises B2B, SaaS et scale-ups dans leur croissance via des stratégies d’acquisition performantes et orientées ROI.

Mes expertises principales :

• LinkedIn Marketing : stratégie de visibilité, personal branding dirigeants, campagnes LinkedIn Ads, génération de leads B2B, optimisation des taux de conversion

• Paid Media : Google Ads, Meta Ads, LinkedIn Ads, retargeting, acquisition multicanale et pilotage de budgets orientés performance

• Growth & Demand Generation : tunnel de conversion, nurturing, tracking GA4, CRM marketing et optimisation du coût d’acquisition

• Contenu & Positionnement : création de contenus à forte valeur ajoutée, storytelling B2B et stratégie éditoriale

J’interviens aussi bien sur des missions stratégiques que très opérationnelles : audit, mise en place de campagnes, structuration d’acquisition, optimisation des performances et accompagnement des équipes.

Habitué aux environnements exigeants et internationaux, je travaille avec une approche orientée business, data et résultats concrets.

Languages

French
Native or bilingual
Turkish
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Market Pay – Pan-european Fintech – Pan-European Payment Solutions
Global Marketing & Communication Manager
BANKING AND INSURANCE
April 2024 - May 2026 (2 years and 1 month)
Paris, France
• • Leading global marketing and communication strategy for a high-growth fintech. Driving digital and offline campaigns to boost acquisition and retention. Managing EMEA media buying, partnerships, and SEO/SEA performance.
• • Overseeing content creation and brand messaging.
• • Full ownership of marketing budget (except PR) and KPIs across channels and regions.
Paid Media Strategy Content marketing Site vitrine Partenariats SEO
Orange Cyberdefense – European Cybersecurity Leader
Global Digital Marketing Manager
TELECOMMUNICATIONS
July 2022 - April 2024 (1 year and 9 months)
Paris, France
• • Developed and executed digital strategy for corporate and French markets. Led multi-brand B2B campaign roadmaps across marketing, brand, employer branding, and product launches.
• • Founded and scaled the internal content studio (editorial line, author network, digital activations).
• • Managed €6-figure digital budget and a cross-functional team. Oversaw social media, paid media, SEO, and digital PR strategies.
SEO Google AdWords Paid Media Content marketing
Carlson Wagonlit Travel - Top 3 Global
Global Customer Marketing Manager
November 2018 - July 2022 (3 years and 8 months)
• • Managed marketing for five brands in France and global markets.
• • Ran lead generation, event marketing, and social media campaigns.
• • Coordinated key partnerships (GBTA, AFTM) and media relations.
• • Delivered global KPIs reporting and managed junior staff and freelancers.