Meg-Anne Lagreve

tldr: My mission is to improve our products go-to-market, by developing insights, deciding the product's positioning, pricing and messaging that communicate the value of our solutions. We aim to drive the demand and usage of the product.

- Management of a team of product marketing managers: Structure function at Malt, define scope, roadmap and priorities

- Market & buyer research: Understand the market, competitive environment, as well as our buyers personae and motivations levers

- Shape the product: Work hand in hand with products teams to build product strategy

- Product Positioning: Efficiently position Malt's products to maximize their value across the markets we're operating in. Incl: pricing, naming

- Messaging: Create impactful messaging depending on positioning

- Internal enablement: Spread knowledge internally to ensure alignment of messages together with commercial strategies

- Go To Market: Orchestrate launches, coordinate all actions and stakeholders, marketing assets

tldr: Strategized & enabled scaled launch of Facebook programs, products and services across the globe (+20 markets). From vision definition, to positioning & go-to-market. Side role: acted as Product Manager for a new product at Facebook (MVP launched). Global Program Manager:

- Paired with global lead to nurture global & regional business growth with a Big 6 global media agency (<500M$)

- Shaped partnership's vision and global strategy, planning activations and associated go-to-markets across priority countries

- Collaborated cross-functionally internally (marketing, policy, operations, measurement, product), and externally (global ops, market leads, legal) to scope projects, identify requirements, financial & policies implications, key deliverable and success metrics

- Analyzed data to evaluate effectiveness of projects

- Scaled initiatives across regions and entities

- Engaged a strong community of local and regional sales account managers (25 ppl spread across EMEA, APAC, NA and LATAM) ; to optimize deployment, drive local adoption, and feedback local insights. Product Manager:

- Research, scope, plan and develop requirements

- Lead a cross-functional team (data scientists, policy, finance, sales), with disparate priorities and dispersed geographically

- Maintained product vision, set effective expectations, issued escalation and resolution

- Monitored alpha pilot testing, quantitative and qualitative analysis

- Identified local user needs and sales teams feedback. Translating them into product features and business opportunities to influence global product roadmap

- Designed go-to-market plan.

tldr: Strategic adviser to a portfolio of French and Global partners investing +15 Million € per year with Google, helping them shape acquisition and branding strategies via thorough understanding of their business challenges and corresponding opportunities.

- Generated incremental revenue and grew existing revenue. Target achievement >100%

- Market & audience knowledge

- Multi-channel marketing planing & activation

- Creative consultancy, media performance and ROI monitoring

- Stakeholder management