Megan C., Paid Media, Strategy, Taxonomy

Description

After 5+ years of experience in digital marketing working for agencies and advertisers, I'm available to support with:

Digital strategy - including budget planning, media buying, and marketing objective alignment
Campaign management across paid channels such as Google Ads, Facebook/Instagram, Snapchat, Pinterest, and Twitter
Conversion rate optimization - from landing page improvements to lead and purchase conversion tracking
Digital taxonomy creation and management
Taxonomy management and optimization

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
German
Basic

Workplace preferences

Can work on-site

Marseille (up to 10km)

Grasp
Senior Client Partner & Sales Consultant
May 2024 - Today (2 years and 2 months)
Manage a portfolio of clients, ensuring transition from pilot to run phase
Partner with sales team on contract renewals, pricing discussions, and upsells
Advise clients on taxonomy optimization and collaborate on automation initiatives
Identify upselling opportunities and contribute to recurring revenue growth (MRR)
Taxonomie Quality Assurance relation client
Bonial
Senior Campaign Manager
DIGITAL AND IT
May 2022 - May 2024 (1 year and 11 months)
Paris, France
Implementing drive to store solutions on the Bonial app, Social, Search, Programmatic and 3rd party measurers (Liveramp, Kairos, Adsquare)
Product development for the app & tools
Stratégie webmarketing Développement produit drive to store
MakeMeReach
Account Manager/Customer Success Manager
DIGITAL AND IT
January 2020 - January 2022 (2 years)
Paris, France
Setup of multi channel paid strategies on Social & Search platforms for brands according to needs and objectives
Media planning & budget attribution
Data analysis (Google Analytics) based on KPIs (CPA, ROAS, etc)
Performance meetings (weekly, monthly, quarterly)
Management of Media Traders
Social and Search strategy pitch for prospects
Platform trainings (paragone.ai SaaS tool)
Stratégie webmarketing Pitch Deck Management d'équipe Google Analytics Paid Search

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Signup to reveal

Exchange semester, Marketing
Universidad San Ignacio de Loyoloa
2017
Masters Degree Marketing
Inseec Business School Bordeaux
2018

Facebook Media Buying Professional
Facebook
2020
Display Certification
Google
2020

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