Description

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Passionnée de Design et Photographie je suis aujourd’hui directrice artistique.

Après avoir travaillé pour Decathlon durant plus de 2 ans en Web design et Image ( direction de shooting photos et videos), j’ai décidé de me mettre à mon compte pour pouvoir apprécier la diversité de projets.

Je suis aujourd’hui la co-créatrice d'our way studio, studio spécialisé dans le design, la communication et l’identité de marque. Nous offrons à nos clients nos compétences du design d’un produit, passant par sa création jusqu’à sa communication et son merchandising. Le studio est situé entre Londres et Guethary mais nous sommes ouvert à tout projet sans limite de frontières :)

À très vite pour parler design :) !!

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Passionate about Design and Photography, I am now an freelance artistic director.

After having worked for Decathlon for more than 2 years in Web design and Image (direction of shooting photos and videos), I decided to become freelance in order to be able to work with a diverse range of clients and projects.

Today I am the co-creator of our way studioi, a studio specialized in design, communication and brand identity. We offer to our clients product design skills, from creation to communication and merchandising. The studio is located between London and Guethary but we are open to any project without boundaries :)

Let's talk design !

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

our way studio
artistic direction
SPORTS
May 2019 - Today (7 years)
Guéthary, France
Co-founder of our way studio

our way studio is a full-service Product Development and Artistic Direction studio, forging timeless new products and brands for our clients.

Head of Artistic Direction and Production

We create content that connects, engages with customers and ultimately sells. We make it happen, from dream to instore, from Artistic Direction, through to Post-Production. Video/photography that connects, websites that ship and branding that sells, strategically poised content, representing your brand in real-time.

Product Development

We specialize in taking products from a seed of an idea into production. We make beautiful products and experiences, designed for the user, that ship, made to the budget, sold in-store and online and stand the test of time.

We work as external consultants and or part of your team, we are flexible, fun and easy-going. We bring experience and insight to help you succeed. Most of all, we love designing products. Everything we do for our clients is strategic.

our offer :

Brand identity
(Vison, Design Strategy, Innovation Workshops)

Product development
(Market Analysis, Trend Research, User research, Industrial Design, Engineering, User testing, Supply resourcing)

Artistic Direction
(Pre Production Production, Post Production)

Digital
(Website Design, User Interface Design, UX Workflow)

our clients : decathlon, tribord, nabaiji, ergo-concept, gwella (mojo), denso, dyson, i2a, baccardi brown forman ...

Artistic direction Product Design Production de contenus Production vidéo Photographie Branding brand strategy Branding
DECATHLON SA – Decathlon Creation
Image & Digital Leader, Aquafitness by Decathlon
SPORTS
March 2018 - May 2019 (1 year and 2 months)
Hendaye, France
As the Digital, Dialog and Image leader for Decathlon, i defined the brand image strategy and cut the segment into 3 different stories. The following describes my job role in the brand and the result of the Aquafitness Decathlon photoshoot I managed.

IMAGE

Provide and define the Art direction
Management and direction of the photo and video production
Define and create the brief for photo and video shoot
Planning and organization of shoots home and abroad / Product and overseeing all logistical details
Negotiate and manage budget logs for all the image production
Provide access across international channels
Development of content strategies and creation of specifications - Writing the image / iconographic / videos charter / guidelines

IMAGE DIFUSION - DIALOG/DIGITAL

Tutorials and sport advice with coach partnership
Develop the visibility of Aquafitness brand on digital platform
International distribution of the brand's product and editorial content
Newsletter & Post-purchase (CRM)
Implement the e-mailing strategy for the brand, depending on customer needs and types (targeting).
Customers reviews, rapid response to any negative reviews of the brand
Content and Community Management
Spoke person for the brand and the sport on social networks/blog
SEO / Maintenance of the content for Decathlon Aquafitness website

image dialog digital Adobe Creative Suite Brand content
DECATHLON SA – Decathlon Creation
Digital Leader, Tribord by Decathlon
SPORTS
June 2017 - March 2018 (9 months)
Hendaye, France
As the Digital/Dialog leader for Decathlon, i lead design for the redesign of the new Tribord Website

DIALOG DIGITAL

Redesign of the Tribord.com Website: project management, creation of specifications, design of templates, creation and duplication of existing content, maintenance ...
Drafting editorial, graphic & creative content around sailing: creation of content related to customer needs, integration on websites (Tribord and Decathlon), animation of external service providers
Animation of social networks; drafting of the strategy & social charter network (objectives, KPI ..), post & communication follow up on social networks.
Event; Preparation & presence at the Transat Jacques Vabre and Grand Pavois - Mini transat, relationship with the store of Le Havre & the region, creation of the DAO of the store during the event
Answer of questions users, customers and journalists (mailbox, social networks, comments, requests)
SEO optimization of different web content
digital Webdesign website