About Maxime
Senior consultant specialising in digital performance and full-funnel media strategy. With 10+ years of experience, I manage multi-million-euro budgets and lead cross-channel initiatives that drive measurable business growth for major retail, telecom and B2C brands.
My expertise combines analytics, campaign orchestration and strategic leadership, enabling organisations to improve efficiency, scale performance and elevate brand impact. I also share my knowledge as a lecturer in several business schools for the past 9 years.
French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Can work on-site
Bruxelles (up to 50km)
Experience
- Fnac Vanden BorreDigital Performance StrategistE-COMMERCEDecember 2024 - Today (1 year and 6 months)Leeuw-Saint-Pierre, BelgiumFnac Vanden Borre Belgium, part of the Fnac Darty group, is one of the leading players in the Belgian retail sector, excelling in both physical and digital channels.- Lead the media budget with a ROAS-driven approach across Google, Microsoft, Meta and major affiliate networks.- Direct full-funnel digital activations, managing all brand waves (BF, EOY, Sales, BTS) and ensuring alignment between performance and upper-funnel teams.- Structure and optimise media budget allocation frameworks, enabling data-driven decision-making and efficient spend tracking.- Enhance reporting capabilities and identify strategic optimisation opportunities through continuous performance monitoring.- Coordinate agencies, internal teams and CSS partners to ensure funnel coherence and compliance with bidding rules.
- Essence Mediacom (WPP)Performance StrategistTELECOMMUNICATIONSApril 2024 - October 2024 (6 months)Bruxelles, BelgiumEssenceMediacom is GroupM’s (part of WPP group) newest and largest agency, committed to delivering marketing breakthroughs for brands. During this 6-months mission I’ve been working full time for one of the biggest Telco company in Belgium.- Develop strategies to leverage or overcome triggers and barriers- Map out all customer journey touchpoints- Identifying key touchpoints and opportunities for engagement- Conduct thorough audience research to derive meaningful insights from data- Implement comprehensive paid strategy that aligns with business objectives
- Sander & PartnersMarketing ExpertHUMAN RESOURCESFebruary 2021 - April 2024 (3 years and 2 months)Brussels, BelgiumSander is a recruitment consultancy specialized in the selection of high qualified professionals and executives in Belgium, Luxembourg and France.My role:- Develop the marketing & digital strategy of the company and its affiliated company- Monitor web analytics & internal data sources (Analytics, Smartlook, ...)- Implement marketing automation tools/funnels- Manage Social Ads & Community Management (Linkedin, Facebook, Instagram)- Manage Search Engine Ads (Google)- Manage Email Marketing (Mailchimp, Mandrill)- Develop & Improve UX/UI design (Adobe XD & Figma)- Improve SEO : Website & market analysis, technical optimizations, content writing
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Education
- Master in E-Commerce & WebmarketingECS Bruxelles - European Communication School2017
- Bachelor in Marketing & ManagementEcole Pratique Hautes Etudes Commerciales (EPHEC)2016Cum Laude