Description

Digital Marketing Strategist | CRM, Social Media & Customer Experience Expert

With over five years of experience in digital marketing, I specialize in crafting impactful strategies that drive engagement, optimize customer journeys, and deliver measurable results. My career began with global brands like Quiksilver, where I managed social media strategies, CRM campaigns, and web optimization projects at an international scale. I’ve also spearheaded creative campaigns, such as Instagram filters and customer-centric initiatives, combining innovative storytelling with data-driven decision-making.

For the past two years, I’ve focused on digital strategy for small businesses, collaborating closely with local companies to build their online presence, create tailored content, and execute end-to-end marketing campaigns. This hands-on experience has strengthened my adaptability and ability to deliver results efficiently across various industries.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 20km), Bordeaux (up to 20km)

Freelance
Digital Strategist & Content Creator
January 2022 - Today (4 years and 5 months)
France
Designed and implemented digital strategies for small businesses across the hospitality and retail industries, focusing on increasing brand visibility, customer engagement, and sales.
• Archipel Biscarrosse (2 Years): Crafted content and social media strategies to enhance the restaurant's online presence and attract new clientele.
• Surf Palace : Delivered creative social media campaigns, including a Meta filter, achieving measurable engagement growth.
• La Vigie Surf Shop Year): Optimized CRM workflows and implemented personalized campaigns to drive customer loyalty.
• L'Italien du Mouleau Years): Developed visually engaging content and executed targeted social campaigns to expand the restaurant's local reach.
• Colors of Surfing (2 Years): Produced impactful visual content, collaborating with the team to promote surfing culture and events.
Social Media Strategy & Management content creation Digital Marketing Strategy Social media Transformation digitale
Quiksilver
Global WEB COORDINATOR
March 2020 - September 2022 (2 years and 6 months)
Saint-Jean-de-Luz, France
En relation avec les équipes régionales de développement Ecomm & Web ainsi que l'agence de services partagés pour définir, développer et fournir les assets et expériences numériques mondiaux pour l'écosystème numérique QUIKSILVER (Ecomm & Web) afin de faciliter la considération et la conversion de la marque et du produit. Coordination de l'équipe pour exécuter la production, le développement et la conception d'assets des expériences utilisateur du site et du CRM. Identifier et déployer les besoins mondiaux en matière de ecommerce pour compléter les histoires de marketing monde et générer des résultats pour les hommes et les femmes.
OuiBeat
Chef de projet junior digital & événementiel
January 2018 - July 2018 (6 months)
Île-de-France, France
70% Prise de brief, accompagnement client dans la création et la livraison du produit, mise en place terrain (installations et suivi des activations), gestion des devis et suivi des facturations.