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Malt Strategy
Mathis LarueML

Mathis Larue

Strategy & Client Lead (Brand & Communications)

€450/day
Tokyo, JP
3-7 years
Planning stratégique
Media Planning
Stratégie de communication
Go-to-Market (GTM) Strategy
Brand Strategy

Average response time: 1 hour

About Mathis

FR/ENG/JP

Marketing strategist with 4+ years across luxury, finance, FMCG and beyond. Now helping ambitious brands grow smarter.

I've built go-to-market strategies, and planned marketing campaigns for some of the world's most recognized brands adapting their positioning, messaging and market entry approach to high-stakes, competitive environments, in the Japanese market.

What makes my work different:
I craft my strategies and execution plans in a way they are truly actionable.
No fluff, just data and actionable levers to set your business on track for growth.
Based between Tokyo and Europe. Available for remote missions mainly.
Luxury Goods
Fashion and Cosmetics
Banking and Financial Services
Food and Beverage
Automotive OEM

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Japanese

    Fluent

Remote only
Primarily works remotely

Experience

  • dentsu
    Strategy & Client Lead (Brand & Communications)
    September 2024 - Today (1 year and 9 months)
    Tokyo, Japan
    2025 results delivered: +146% vs individual earning contribution target (pitch, white-label solution, account management) Improved client satisfaction scores on key clients (account management and strategy).
    • - Led pitches and solution development, including a white-labeled, co developed ad-tech offering.
  • Stellantis
    Brand Marketing Specialist
    October 2022 - September 2024 (1 year and 11 months)
    Tokyo, Japan
    • - Japan market lead and local representative for Peugeot; owned brand communications planning with agencies and internal teams.
  • Virtuary
    Funder
    October 2017 - Today (8 years and 8 months)
    Lyon, France
    • - Built and operated a digital marketing venture from seed stage
    • - Led business development and client acquisition

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Education

  • Japanese-Language Proficiency Test (JLPT) - Level 2
    Japanese-Language Proficiency Test (JLPT) - Level 2
  • Master in International
    affaires
    2022
    Master in International
Check out Mathis's education

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