Mathis F.

• Managed and coordinated the Marketing, Product, Operations, and Customer Experience teams to align on company goals and deliver consistent growth.

• Oversaw strategic planning and execution for major e-commerce milestones, including Black Friday, Cyber Monday, and new product launches.

• Designed, automated, and maintained company-wide reporting dashboards to track KPIs such as revenue, retention, subscription churn, and campaign ROAS.

• Analyzed customer behaviors (loyalty, repeat purchases, VIP retention) and provided actionable insights to improve LTV and reduce churn.

• Partnered with Finance and Operations to clean, structure, and streamline data flows from Shopify, Klaviyo, Subscribfy, Gorgias, Yotpo, etc.

• Established a data-driven culture across the organization by making performance metrics accessible and actionable to non-technical teams.

• Recruited, coached, and developed managers across multiple departments, ensuring strong leadership and accountability.

• Delivered year-over-year revenue growth and strengthened the brand's international presence while maintaining high customer satisfaction scores.

As General Manager, I oversaw the day-to-day operations and long-term growth strategy of Teddy Blake, a US luxury handbag brand. I worked closely with cross-functional teams to scale the e-commerce business and optimize performance across all departments.

Supported and developed partnerships with financial advisors and clients in the healthcare and legal sectors. Managed financing projects for professionals, ensuring tailored solutions and risk analysis.

• • Strengthened partnerships with banks and insurance providers to support business growth.

• • Contributed to business development initiatives while ensuring compliance with regulatory requirements.