Description

Actuellement en recherche de missions freelance en Social Media, Digital, Performance Media

Forte de 7 années d'expérience en agence et chez l'annonceur, j'ai pu à la fois évoluer dans des petites structures et des grands groupes sur des secteurs et sujets différents. Je suis en capacité d'accompagner mes clients sur des sujets clés sur de nombreuses plateformes sociales : Facebook, Instagram, Tiktok, Youtube, Linkedin, Twitter, Line :

• Audit Social Media

• Performance Media

• Influence

• Plan Media (full funnel) et brand expérience

• Stratégie Social Media

• Calendrier éditorial & rédaction de contenu

• Best practices et guidelines

• Mise en ligne de campagnes Paid

• Recommandations

• Veille et benchmark

• Définition et pilotage de projets

• Reporting & analyse de datas

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Unilever - France
Performance Media Manager
AGRICULTURE
April 2022 - Today (4 years and 2 months)
Performance Media ManagerPerformance Media Manager

In charge of the Retail Media strategy and Media performance of the Ice Cream Business Unit in France (Magnum, Ben & Jerry’s, Carte d’Or, Twister)

Performance media towards main retailers : Leclerc, Carrefour, Auchan, Intermarché and quick commerce actors Uber Eats and Deliveroo :

- Defining Retail Media Strategy for Ice Cream France
- Budget management and media plan for both quick commerce and Retail actors
- Set up collab and create full 360° Media campaign disposal (Cannes festival x Uber, Vitality partnership around gaming, Olympics)
- Relationship management with external partners, media partner, agencies and global teams
- Analysis and report of performance tracking main KPI (ROAS/ CLTV, impressions etc)

Pilotage de la performance Réseaux sociaux Communication digitale Branding & Identity
Groupe Rocher
Social Media Manager
FASHION AND COSMETICS
September 2019 - Today (6 years and 9 months)
Paris, France
Pilot the Social Media transformation from Direct Selling to Social Selling in collaboration with 7 markets (EMEA, Latam, Asia) :

- Create & pilot the Social Media Strategy
- Deploy Social Media plan with partners : paid media strategy, local activations, calendar of content (incl. moderation and community management), format recommendations
- Brief & agency management
- Pilot the relationship with key partners: Meta, Tiktok, Youtube
- Redaction of business cases & management of projects with markets to exploit new features : Social commerce, Livestreaming shopping, Tiktok Paid, Facebook business manager for Consultants (+300 Ad accounts), pixel implementation...
- Transversal projects with digital / training team experts
- Redaction of best practices
- Report Kpis on Paid & Organic media performances
Réseaux sociaux Stratégie de communication Management d'équipe
Nestlé
Social Media manager
AGRICULTURE
September 2018 - September 2018
Paris, France
Account: Croquons la Vie avec Nestlé, 286K followers Facebook / Website 2nd digital website in terms of trafic in Nestlé Group

- Coordinated the differents stakeholders working in to the "Croquons La vie" website
- Worked with agencies regarding the redaction, creation, SEO/ SEM to help raise awareness
- Coordinated the media strategy
- Implementation of clusters in Facebook for precise targetting
- Creation of performances reports with agencies on Google Analytics
- Managed the redaction, creation, publication of articles and social media posts
- Managed gifts with brands, stocks, mediatisation of Christmas game in our social media platforms
- Wrote strategic recommendations