Mathias B.

BRANDING | STRATEGY AND CONCEPTION OF SOCIAL MEDIA AND INFLUENCE CAMPAIGNS @CTZAR

CTZAR is the agency specialized in social media, content, and influence within The Independents group (over 2K employees). As a worldwide marketing and communications group, it collaborates with leading brands in the luxury and lifestyle sectors, encompassing agencies such as Bureau Betak & Bureau Future, Karla Otto, K2, and Lucien Pagès Communication.

.Management of interns/junior staff within the department and other team members on cross-functional projects.

.Writing strategic recommendations and reports on branding, consumer and market studies, social media or influence campaigns (activations, always-on: strategy, copywriting, ideation, brand content, storytelling, production briefing and end-to-end oversight) for international clients and prospects.

.Supporting clients and internal teams on innovation and trends.

.Developing theoretical and operational guidelines for the deployment of international campaigns (adaptation to local codes, writing best practices, and KPI tracking methods).

References: Ruinart, Samaritaine, TAG Heuer (LVMH), L'Oréal Professional Products, Laboratoires Vichy, Éric Bompard, Aubade, Laboratoires SVR, Nicolas Feuillatte, Cavaillès, Accor (ALL), Louis XIII, Cointreau, Lipault, NAOS (Esthederm), Yves Rocher, Carrefour...

TikTok, Instagram, X, Pinterest, YouTube, Facebook, Red...

Loto Del Sur (PUIG), Biotherm, Viktor&Rolf Fragrances (L'Oréal luxe),Kérastase (L'Oréal professional products), Amazon France & more.

.Responding to RFPs, strategy and conception of communication campaigns for clients from the Paris, London, and Berlin offices.

.Innovations and Trends:

for clients: ideation/production of newsletters focused on monitoring, innovation, or trends.

for the agency (internal/external): ideation/production/management of the agency's newsletter, trend notes, inspirational creative reviews, presenting trend insights to executives.

References:

Sarenza, Tinder, Google, Coca-Cola, ARTE, Sarenza, Ionity, Getty Images, Accor, Philips Hue, Arkopharma, Five Guys, HAVEA (Biolane, Calmosine)...

Fields:

Brand Content, Digital Marketing, Brand Platform, Digital Influence, Social Media Management, Social Listening, Influencer Marketing, Media Relations, Public Affairs, Employee Advocacy, Digital Activation, Event Activation, Thought Leadership, Social Media Audit, Editorial Strategy...