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Maryna LievshynaML

Maryna Lievshyna

Senior Product Designer | UX/UI | AI SaaS

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

About Maryna

Senior UX/UI and Growth Designer with 13+ years of experience across SaaS, e-commerce, AI products, landing pages, dashboards, and brand systems.

I help startups, scale-ups, and product teams improve digital products fast: UX/UI redesigns, landing pages, onboarding flows, Figma design systems, brand systems, and growth assets.

My work covers:

  • SaaS and web app UX/UI
  • Landing page design and conversion improvements
  • UX audits and product redesigns
  • Figma design systems and reusable templates
  • E-commerce and growth design
  • Brand identity and digital brand systems
  • AI-assisted workflows, chatbots, and product interfaces

Selected results:

  • Platforms scaled to 10M+ users with 223% growth
  • CTR improved by 50% and engagement by 25%
  • Systems deployed across 37 markets, reducing operational time by 60%
  • Rebranding costs reduced by 80% and content updates delivered 70% faster
  • Brand system unified 100+ products and contributed to 3x sales growth

Strong fit for teams that need a senior designer to simplify complexity, improve conversion, create reusable Figma systems, and ship high-quality design quickly.
  • Ukrainian

    Native or bilingual

  • English

    Fluent

  • French

    Basic

  • Portuguese

    Conversational

Remote only
Primarily works remotely

Experience

  • Independent Product Designer
    Senior Product Designer
    DIGITAL AND IT
    May 2025 - June 2026 (1 year and 1 month)
    Paris, France
    • Designed and prototyped JobRadar, an agent-powered SaaS product. Defined end-to-end UX flows, problem framing, onboarding, dashboard, information architecture, and interaction design for a complex decision-support workflow.
    • Built a production-ready product website in Framer with custom React components.
    • Selected as a speaker and active in AI and engineering communities in Paris, strengthening fluency in LLMs, real-time data, and design-engineering collaboration.
    SAAS User Research Product design Framer artificial intelligence
  • Europ Assistance
    Growth Product Designer
    DIGITAL AND IT
    September 2024 - April 2025 (7 months)
    Paris, France
    • Led the rollout of a centralized headless CMS (Strapi + Azure IaaS) across 37 countries, reducing operational time by 60% and rebranding costs by 80%.
    • Enabled non-technical teams to update content 70% faster, increasing ROI by 250%.
    • Assumed Product Owner duties, managing backlog, CMS governance, domain strategy, and phased rollout across B2B, B2B2C, and B2C platforms.
    • Trained an API-ready conversational chatbot using NLP patterns, laying groundwork for future agent workflows.
    • Partnered with Product and Engineering teams, mentoring junior designers through delivery.
    CMS Product design product owner User Experience Design artificial intelligence
  • Airi Media
    Senior Product Designer
    DIGITAL AND IT
    April 2021 - May 2024 (3 years and 1 month)
    Paris, France
    • Partnered with the Founder & CEO to define product vision, KPIs, and strategic direction for an early-stage startup.
    • Owned roadmap decisions and led cross-functional collaboration across 9 countries, scaling the platform to 10M+ users and achieving 223% growth.
    • Rebuilt the eCommerce and affiliate ecosystem through A/B testing and behavioral analytics, increasing CTR by 50% and engagement by 25%.
    • Designed and implemented a scalable Figma design system, enabling global teams to localize and maintain products autonomously.
    Figma Product design Web analytics Design System AB Tasty

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Education

  • Human-Robot Interaction (HRI)
    University of Canterbury
    2025
    Human-Robot Interaction (HRI)
  • Master's degree in Graphic Design
    Taras Shevchenko National University
    2009
    Master's degree

Skill set

Categories