About Martin
After 6 years in the agency world (BETC, Babel) and more than 3 years heading marketing at category-leading startups, I decided to put my skills to work for all kinds of companies, from early stage projects to mature industry leaders, helping them beef up their brand and marketing strategies, creating memorable campaigns, contents and experiences for various audiences, contributing to building sustainable growth.
French
Native or bilingual
English
Native or bilingual
Chinese
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 50km)
Experience
- FreelanceChief Marketing Officer part-time | Strategic advisory | Brand & marketing strategistNovember 2023 - Today (2 years and 7 months)I support companies of all sizes and sectors in the definition and operationalization of their marketing strategy. My specialties include creative marketing strategy, brand strategy, comms & content strategy, user research, UX and copywriting. Clients include: YOMY, Les Sherpas, Piana, Mozza, Hands Agency, Ekno, Relyens.
- Mon Petit PlacementHead of MarketingJune 2023 - November 2023 (5 months)Lyon, FranceMon Petit Placement is a French fintech on a mission to make investment accessible to all.
- KardHead of Brand & CommunicationsFebruary 2022 - June 2023 (1 year and 4 months)Paris, FranceKard is the leading money app for kids and their parents in France, on a mission to improve the financial future of the next generations. We serve more than 200k users and have raised more than €15m with world-class investors and fintech experts. In 2022, we tripled our ARR and paying user base. Our TikTok account went from 8k to 185k followers and 2m+ likes. Ratings went from 4.5 to 4.8 across all platforms.
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Education
- Master of Science in ManagementESSEC Business School2016Master of Science in Management (MSc), Media & Entertainment Major
- Preparatory classes for Business SchoolsCollège Stanislas Paris2011Preparatory classes for Business Schools