About Martine
I create new visions and authentic communication guidelines for international luxury brands and startups. My expertise is based on the analysis of the competitive landscape to develop new ideas, the management of cross-functional teams to set up creative strategies, drive visible results and connect the brand to its customers.
They trust me: Louis Vuitton, ARTE Broadcast, IKEA, teNeues, Clairefontaine-Exacompta, Caran D’Ache, Nestlé, Liberty London, Fortnum&Mason, Globus Switzerland, KadeWe Berlin, Le Bon Marché Rive Gauche, Hotel Hitlon, Institut du Monde Arabe, International Graphics...
My website: Portfolio Behance:
French
Native or bilingual
German
Conversational
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- AguaLuz ÉditionsFounder & Creative DirectorPUBLISHINGJanuary 2020 - Today (6 years and 5 months)Palma de Majorque, Spain· Determine the collection based on the singularity of the Site, the visitor's needs, the values in order to connect People with purpose.· Analysis of the competitive landscape.· Source suppliers that are aligned with the Brand.· Propose collections of products co-created with the Site, made in Europe with eco-friendly materials & sustainable processes.· Build the experience & relationship between People, the Brand & the Site.· Diffuse the identity & soul of the Site.
- European's People PartyCreative Director ConsultantPUBLIC SECTORSeptember 2018 - December 2019 (1 year and 3 months)Bruxelles, Belgium• Lead the creative design and content projects for the European Campaign• Management of an international creative team of 6 people, graphic designer, video editor, motion designer.• Conceive, implemented guidelines for the online and social media presence of the organization. Overseeing them to completion.• Presentation, build trust and convince the stakeholders.
- VeepeeDigital Art DirectorE-COMMERCEApril 2017 - August 2018 (1 year and 4 months)Bruxelles, Belgium• Optimization of the process for cross-collaboration between teams marketing-creativeto be more efficient, agile and improve the cross-collaboration.• Creation of adapted marketing guidelines for new market entries in Denmark & Germany.• Increase customer loyalty by reinventing newsletters strategy, content & design.
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Education
- Licence d'Arts AppliquésUniversité d'Arts Appliqués Marc Bloch, Strasbourg2004Spécialisation communication visuelle & marketing
- BTS de communication visuelleLa Martinière-Terreaux2003Spécialisation communication visuelle, identité de marque & marketing