Description

Profile - English and fast learning French

Global experience and CMO French unicorn, Deezer

I enjoy building and leading high-performance teams to win in competitive markets

I have worked on and built some great, premium, and distinctive brands; I particularly enjoy rejuvenating brands that have lost their way

Entrepreneurial by nature, I have worked on Executive Committees of Public Limited Companies, Start-ups and have experience travelling the globe building international distribution networks

I have a healthy bias for pace and action

I have deep experience in all facets of Marketing, Brand and Creative Strategy and communications - On and off line, national and international

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km)

Betfair PLC (FTSE 100)
Brand Director
CULTURE
January 2013 - June 2015 (2 years and 5 months)
Londres, United Kingdom
• ● Built consumer marketing team from scratch, leading creative studio, media agencies, and sponsorship activations
• ● Negotiated £10M+ annual sports partnerships (Sky Sports, ITV, BT Sport) across Premier League, Champions League, World Cup
• ● Created viral brand moments including Oxford Street Octopus stunt and award-winning advertising campaigns with Olympic athletes like Victoria Pendleton
• ● Scaled marketing investment from £8M to £40M+ while tripling customer acquisition through TV, digital, and experiential activations
• ● Transformed tech-focused betting exchange into consumer lifestyle brand, contributing to 4X share price growth and Paddy Power merger
Digital Marketing Marketing Analytics Profit Branding Marketing and Communications Planning
Deezer
Chief Marketing Officer
CULTURE
January 2022 - December 2022 (11 months)
Paris, France
• ● Led 70+ person marketing team (brand, creative, performance, communications) with €60M+ annual budget
• ● Restructured organization and rebuilt youth-focused brand strategy targeting 16-24 demographic
• ● Restored market share growth in France through cultural positioning and creative campaign relaunch
• ● Aligned marketing, product, editorial, and technology teams behind unified creative vision
Digital Marketing Communication strategy Growth Strategy Branding Marketing and Communications Planning
Guinness | Diageo PLC
Marketing Director
WINE AND SPIRITS
January 2001 - January 2005 (4 years)
Dublin, Ireland
• ● Led creative transformation of €200M+ brand that had declined for 20+ consecutive years
• ● Won multiple advertising effectiveness awards (Gold, Silver, Bronze Sharks at Kinsale) for creative campaigns
• ● Aligned entire organization behind "Grow Guinness" vision, delivering sustained market share growth within 18 months
• ● Developed culturally relevant, award-winning advertising across TV, print, digital, and experiential channels
Advertising Branding Management d'équipe Sponsorship Public relations