Mariza Mentzou

• ● Partnered with Product Marketing to design and roll out a standardised product launch workflow, ensuring all content assets (Alpha, Beta, GA) were identified, tracked, and delivered on time.

• ● Acted as the central point of contact, coordinating product launch activities within the digital marketing org, improving cross-team alignment and launch readiness.

• ● Supported campaign managers with operational execution, optimising asset delivery and reducing delays across EMEA campaigns.

• ● Previously managed the in-house content team (8 copywriters/editors) and external agencies, boosting bilingual content output by 10% and maintaining brand consistency across all digital channels.

• ● Drove process improvements in content operations, resulting in faster turnaround times, clearer responsibilities, and improved collaboration with localisation and creative partners.

• ● Led the Paris Content Team (10+ writers/editors), overseeing high-volume delivery across multiple markets with strong quality, readability, and SEO standards.

• ● Consistently exceeded performance objectives; enhanced content accuracy and customer experience at scale.

• ● Partnered with sales/account teams to train 200+ hotel partners annually on content best practices, driving engagement and conversion.

• ● Implemented workflows and quality controls that reduced turnaround times and improved content scalability.