Description

Growth & Brand advisor for consumer apps and brands, specialized in Gen Z and Millennials audiences.

Scaled apps and brands across 15 countries with 100M+ organic views, 1,300+ press coverage, +200% MAU growth, +600% revenue growth, from 0 to $10M+ budgets. Built 15 acquisition channels from scratch, led teams of up to 9 people and positioned multiple apps and brands as category leaders for Gen Z and Millennials.

📣 Fruitz, Tinder, Fabletics, Savage x Fenty, Coca-Cola, Lalalab, Blissim, BackMarket, Hevy, moonz, Viki Raikuten

Et si on comprenait vraiment ce qu'attendent les Gen Z & Millennials ?

Experte en App Marketing, je vous accompagne pour (mieux) cibler, engager et convertir la Gen Z et les Millennials avec une stratégie growth marketing efficace, en suivant le framework AARRR, tout en construisant une identité de marque forte.

Un seul objectif avec mon accompagnement ⮕ améliorer l'acquisition, l'engagement et la conversion de ces audiences sur votre app.

Grâce à une connaissance développée de ces générations, leurs comportements et attentes, vous allez :

- générer plus de téléchargements

- améliorer votre rétention

- augmenter votre chiffre d'affaires

- développer votre préférence de marque

🛠️ Mes services :

1. Coaching pour trouver des solutions à vos problématiques marketing du quotidien

2. Stratégie growth marketing et communication "clé en main" (avec projections chiffrées et allocation budgétaire)

3. Mise en place opérationnelle complète, avec outils de suivi des performances

On en parle en DM ? 🙂

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Consulting
Experte Mobile App Marketing I Mentor Growth Marketing & Digital Marketing
CONSULTING AND AUDITS
August 2023 - Today (2 years and 9 months)
Barcelona, Spain
Growth & Brand advisor for consumer apps and brands, specialized in Gen Z and Millennials audiences.

Scaled apps and brands across 15 countries with 100M+ organic views, 1,300+ press coverage, +200% MAU growth, +600% revenue growth, from 0 to $10M+ budgets. Built 15 acquisition channels from scratch, led teams of up to 9 people and positioned multiple apps and brands as category leaders for Gen Z and Millennials.

📣 Fruitz, Tinder, Fabletics, Savage x Fenty, Coca-Cola, Lalalab, Blissim, BackMarket, Hevy, moonz, Viki Raikuten
Stratégie d'acquisition Framework AARRR App Store Optimization App Marketing Growth marketing
Hevy
Head of Marketing
SPORTS
May 2025 - May 2026 (1 year)
Barcelona, Spain
💪 With more than 13 million users worldwide, Hevy is the leading app to log workouts, get stronger and stay motivated.

- Scaled WAU x2 through organic, creator and paid marketing channels across 10+ markets (EMEA, NA, LATAM, APAC)
- Built and scaled TikTok ambassador program to 40 creators generating 15M monthly views, driving organic acquisition (1% CVR) and brand awareness.
- Strengthened Hevy as the leading workout tracker app, maintaining category leadership.
- Led global brand strategy, creating brand book, messaging pillars and visual playbook for consistency across all touchpoints.
- Led a team of 2.
mobile app marketing Growth Strategy Management d'équipe Stratégie marketing Branding & Identity
Tinder
Interim Comms Director FR & BENELUX
SOCIAL NETWORKS
September 2023 - April 2024 (7 months)
Paris, France
🔥 Tinder is the world's most downloaded and highest-grossing dating app

- Led the local marketing and communication strategy for France & BeNeLux, strengthening brand positioning among Gen Z audiences.
- Executed integrated PR-led campaigns (with social, influencer, paid, in-app amplification) driving brand visibility and engagement: 500+ media placements, 17 press releases, 3 key events.
- Developed 7 strategic partnerships with leading brands and NGOs, enhancing cultural relevance and local impact.
Gen Z Stratégie de communication Communication digitale Evénementiel Relations presse