Marion Dufresne, Email & CRM Consultant

Description

Consultante en CRM, disponible pour tout projet:

- Emailing/Mobile CRM

- Création/Gestion de Segmentation & Workflows

- A/B tests

- Cleaning de base de données

- Migration de plateforme

- Mise en conformité RGPD

Plateformes connues et utilisées: Salesforce Marketing Cloud, Braze, Hubspot, DotDigital, Klaviyo, Mailchimp

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Valtech
Email & CRM Consultant
January 2022 - January 2024 (2 years)
Canada
• Email and web personalization project management, A/B testing (popups, banners, email display..)
• Platform migration management
• GDPR, CAN-SPAM & Loi 25 (Quebec)
• Omnichannel campaigns
• Strategic and executive coaching sessions with clients
Groupe SEB
Applications Product Manager
January 2021 - January 2022 (1 year)
France
• Application product roadmap management
• Communication & Marketing strategy creation and management for the launch of a new international App
• ASO and CRM project management between several BUs
Groupe SEB
CRM, Community & Influence Manager
January 2019 - January 2021 (2 years)
France
• Community Management for various brands (WMF, SEB, Lagostina..), Influence campaigns and Live streaming projects
• Monthly KPI dashboards and reporting
• CRM and ASO project management (email, in-app and push notification)

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Signup to reveal

Master
INSEEC
2021
Master
Licence
2020
Licence

Check out Marion's education

CRM Consultant