Marine Tchikaya

Managing a portfolio of top-tier CPG advertisers worth $XXM within the FR market, with strong focus on revenue acceleration and strategic product adoption. Driving TV share shift by positioning YouTube as the preferred digital alternative to linear TV and BVOD in media plans, securing multiple YouTube-only campaigns (e.g. KitKat, Alpro) and unlocking upsell through innovative media solutions (e.g.YouTube Select, Creator Ads). Building trusted relationships with C-level stakeholders across agencies to address business priorities and drive high-impact projects (e.g. AI-powered formats adoption).

Across acted as a key enabler of Spotify's commercial growth in France by shaping campaign strategy and proactively pitching audio formats. Positioned Spotify as a strategic media partner by connecting its USP to client business needs (e.g. Boulanger French Days, Leclerc Talent Hip Hop) and proactively pitching integrated audio solutions to unlock net new budgets => secured Lidl's first ever podcast campaign in France for Euro 2024 (40K€).

Guided media strategy across large and complex Enterprise level brands in the pre-sales stage (including Apple across 5 EU markets) through RFP answer, media plan proposal, ad products recommendations and proactive pitching. Generated incremental revenue through campaign upsells and proactive pitching, i.e. $267K of additional revenue on Apple in Q3'23 following multiple media recommendations.