About Marine
Plus de 10 ans en agences de communication (publicité et media) m’ont permis d’appréhender des problématiques variées de marques et de secteurs en qualité de planner stratégique.
Tracking de marques, contrôle d’efficacité de la communication, détection d’insight porteurs marque/consommateurs/marchés, réalisation ad hoc d’études de fond, sont autant de thématiques qui ont structuré mon parcours et forgé le développement de solides compétences au service de nombreux annonceurs.
Ayant une forte appétence pour le luxe et la mode, j’ai choisi de me spécialiser grâce au MBA Global Fashion Management de l’Institut Français de la mode.
Je propose aujourd'hui mon expertise pour des missions de planning stratégique, branding, réalisation ou suivi d'études qualitatives, de détection d'insights marques/consommateurs/clients/marché et recommandations actionnables, études ad'hoc, personaes, etc.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Freelance (Self employed)Marketing Communication ManagerJanuary 2022 - Today (4 years and 5 months)Strategic planning Cultural/Customer/Brand Insights & Foresight Qualitative & Prospective Research Channel Planning Social Listening
- Institut Français de la ModeMBA Global Fashion Management Institut Francais de la ModeEDUCATION AND E-LEARNINGSeptember 2019 - December 2021 (2 years and 3 months)International program, preparing high-potential executives to exercise high level managerial responsibilities in the fashion and creative industries.MBA level with theoretical courses, professional situations and real-life case studies for companies in the fashion and luxury sector.Focus on : Digital/Storytelling, Brand/Strategy, Image/Communication, Management/HR, Product/Creative Process, Finance.
- MindshareSenior Business PlannerPRESS AND MEDIAOctober 2015 - January 2020 (4 years and 3 months)Developed Brand and/or Media strategies (on and offline).Identified Communication/media opportunities (ex: SnapRace for Lutti, in partnership with Melty).Exploited the qualitative and quantitative studies of clients to draw relevant insights for the construction of their strategies. Voice of Consumer: Searched for brand/market/consumer Insights (purchase journey, obstacles, expectations, motivations).Challenged recommendations of media experts and creative teams. Monitored Social Listening.
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Education
- Executive MBA, Global Fashion ManagementInstitut Français de la Mode2021Executive MBA, Global Fashion Management
- Master 2, HistoryUniversité Paris-Sorbonne2003Master 2, History