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Marina VarelaMV

Marina Varela

lead ux / researcher

€550/day
21 projects
Paris, FR
15+ years

Average response time: 1 hour

About Marina

🎯 Lead UX Researcher with strong experience in luxury & hospitality environments, designing high-end, human-centred experiences where emotion, trust and service excellence are key.

Data-driven and impact-focused, I’ve led UX research for large organisations (BNP, La Poste…) and later joined Alma (BNPL) to support long-term product and process optimisation.

My background in premium hospitality contexts has shaped a deep understanding of guest journeys, expectations of excellence, and seamless end-to-end experiences — both digital and physical.

Available for an immediate start. Happy to share portfolio & case studies. DM open.
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Fluent

  • German

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Upway
    Malt logoOn Malt
    Facilitation of a targeted qualitative research session for the German market.
    TRANSPORTATION
    April 2026 - April 2026
    Paris, France
    User Facilitation: Remote qualitative interviews in German with local users to uncover pain points and e-commerce expectations.
    Insight Extraction: Synthesis of complex user feedback into actionable insights and strategic comments, delivered in English for the product and marketing teams.
    Methodology: Neutral probing and active listening techniques to ensure unbiased qualitative data within a fast-paced, startup environment.
    German User Research User Experience Design Gestion de projet Analyse de données
  • Maison & Café Varela
    Gérante
    HOSPITALITY
    August 2025 - Today (10 months)
    Managing a unique charm lodging and coffee workshop combining boutique accommodation with coffee roasting experiences, designed to deliver an authentic and welcoming guest experience.

    Key responsibilities and impact:

    Oversee day-to-day operations of both the hospitality and coffee roasting business

    Ensure exceptional guest experience by managing service quality, comfort, and personalized attention

    Coordinate with suppliers and partners (Chez Nous Campagne, Giagia Coffee) for premium product sourcing and collaboration

    Develop and implement operational standards, including hospitality procedures, breakfast preparation, and café presentation

    Curate unique guest experiences, from floral decoration to special events and workshops

    Manage team, logistics, and operational planning to maintain seamless service and efficiency

    Delivered a high-quality, memorable experience combining boutique lodging and artisanal coffee, emphasizing attention to detail, authenticity, and customer satisfaction.
    Hospitality Management Marketing de contenu
  • Pierres d'Histoire
    Responsable du Domaine de Richebourg
    HOSPITALITY
    March 2025 - July 2025 (4 months)
    End-to-end management of guest welcome and comfort in exceptional venues, ensuring a seamless and refined hospitality experience.
    Supplier selection and price negotiation.
    Design and implementation of a gourmet pantry, including preparation of homemade breakfasts.
    Floral styling tailored to each stay.
    Creation and strict enforcement of housekeeping standards.
    Coordination with external service providers.
    Oversight of seminar and corporate retreat organisation, including logistics, guest reception, and overall flow of the stay.

    A guest experience driven by excellence, attention to detail, and truly bespoke hospitality.
    Hospitality Hospitality Management Customer Experience customer success

Reviews

4,8

Out of 5 ratings

AD

Account deleted

Reviewed on 05/12/2017

Marina a poursuivi son travail sur le styleguide. Grâce à ses connaissances en html/css elle a pu transformer les maquettes Sketch du styleguide en living styleguide.

Marina has chosen to hide 2 reviews

2 written reviews are private.

Recommendations

CB
AL
Sanda BogdanasSB
+1
Claire-Lise Beaumont and 18 other people have recommended Marina

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Education

  • Bachelor en Design
    Ravensbourne University of Design and Communication London - Angleterre
    2009
  • Master en Design Industriel
    University of Applied Sciences Aachen - Allemagne
    2010

Certifications

Skill set

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