Description

I’m a Fashion Creative Director & Brand Strategist based in Paris, with a background in product development, merchandising, and campaign direction. I help brands define their visual and strategic identity — from concept and storytelling to tangible product collections.

My experience includes working with emerging and premium fashion labels, developing capsule collections, directing brand imagery, and building cohesive communication systems. I combine creative intuition with analytical thinking to create results that are both culturally relevant and commercially effective.

Whether you need help with brand positioning, creative direction, or collection strategy, I can support your team in translating abstract ideas into strong visual narratives and structured products.

My freelance services include:

Creative direction for campaigns and lookbooks

Brand storytelling and tone of voice definition

Collection concept & product matrix development

Merchandising and assortment planning

Trend analysis and creative research

Languages

English
Native or bilingual
Italian
Conversational
French
Basic
Russian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

MOVELI/Moscow,Russia
CREATIVE DIRECTOR
FASHION AND COSMETICS
February 2025 - August 2025 (6 months)
Moscow, Russia
Held a creative director position responsible for the full strategic and visual development of capsule and seasonal collections. Developed brand positioning and creative concept for the SS26 collection, focusing on expanding product categories and elevating craftsmanship. Supervised the design and production of leather accessories, coordinated rendering and prototype stages, and created storytelling assets for launch campaigns.
Led product and visual development of capsule collections for New Year 2025, ensuring consistency between creative direction, materials, and brand identity.
Artistic direction Product Development Fashion Adobe InDesign Visual identity
YULIAWAVE/Moscow,Russia
MARKETING INTERN
June 2024 - September 2024 (3 months)
-Conducted strategic and competitor analysis across luxury and niche markets. Proposed new marketing approaches and participated in content planning, CRM optimization, and influencer collaborations. Assisted in the development of digital campaign concepts and reporting.
INFASHIONlVialeMonteNero,66,Milano
MERCHANDISING INTERN
August 2023 - December 2023 (4 months)
-Coordinated communication with suppliers and monitored production deadlines and quality. Assisted in order placement and follow-up with Italian factories. Participated in stock analysis and preparation of merchandising proposals for clients.