About Marie.t
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- ConverteoSenior Data ConsultantDecember 2020 - Today (5 years and 6 months)Paris, FranceConverteo is an expert consulting firm in Digital and Data. 100+ consultants challenging status quo to reach excellence on digital analytics, data, and media topics. Mission – Project lead analytics in the beauty industry // 18 months Scale best-in-class process, project management & analytics insights to 60 brands, from build to run phase. Act as sparring partner of brand managers of e-commerce & service performance.
- ConverteoDigital & data consultantOctober 2017 - December 2020 (3 years and 2 months)Île-de-France, FranceConverteo is an expert consulting firm in Digital and Data. 200+ consultants challenging status quo to reach excellence on digital analytics, data, and media topics. Mission – Data analyst & data project owner fin the banking industry // 12 months Monitor data quality & enable more informed decision-making with data. Conduct analysis with a higher confidence level about onsite navigation Mission - Media analyst and project owner in the telco industry // 12 months Improve media marketing efficiency with in-depth knowledge of Google & Facebook stack for product-centric & always-on campaigns
- 55 | fifty-fiveDigital analytics consultant associateJanuary 2017 - July 2017 (6 months)London, UKFifty-five helps businesses leverage their data to increase marketing, advertising, and sales effectiveness, using a combination of consulting and software expertise. Co-founded by former Google executives, fifty-five has offices in Paris, London, New York, Hong Kong, and was named by Deloitte as one of the fastest-growing tech firms in Europe thanks to its unique technology approach combining talent with software and service expertise. Mission: Delivering recommendations and digital expertise on data-led missions within the consulting team on data collection, onsite conversion optimisation, customer activation | Contributing to high standards of delivery | Project management through ticketing systems and Trello Achievements:- KPI Dashboarding in Tableau for C-levels for worldwide beauty group- Best practice recommendation on tracking guidelines across 23 beauty brands on GA and GTM- Long-haul CRO consulting through AB Testing for worldwide car manufacturing group
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Education
- Master's degree, MarketingAudencia Business School2017Master's degree, Marketing