About Marie
French
Native or bilingual
English
Native or bilingual
Experience
- MeltwaterDirectrice Marketing & Communication (France, Spain, Italy, Portugal)March 2021 - Today (5 years and 3 months)Paris, France• Executing a results-oriented marketing plan to generate leads, drive growth and diversify revenues• Working closely with Sales team/BDRs to measure campaign performance and lead quality to ensure revenue goals are reached• Managing monthly reporting by tracking KPIs• Running digital events once a month & tradeshows• Leading the SEO / SEA strategy• Leveraging on PR, partnerships, digital (website, newsletters, social media), Content marketing (blog, ebook, case studies), Email marketing & Marketing automation, Advertising (TV, Google Ads, Social Ads), Webinars & Event, Employee advocacy• Managing agencies for PR & content + freelancers to help execute the marketing plan
- KEDGE Business SchoolGuest SpeakerNovember 2022 - December 2022 (1 month)Paris, France
- Institut MontaigneCommunication & digital specialistCONSULTING AND AUDITSMay 2018 - March 2021 (2 years and 10 months)Mes missions :• Brand content et création de contenu• Stratégie digitale et reporting web• Pilotage des réseaux sociaux de l'Institut et du directeur• Veille et e-réputation• Déploiement d'un programme influenceurs• Gestion de crise• Évangélisation / accompagnement digital en interne et animation des réseaux sociaux de la direction.• Production vidéo• Lancement en autonomie complète des webinars de l'Institut Montaigne au début du premier confinement (création d'une offre de plus de 160 webinars en un an)• Animation des événements autour des ministres, PDG, personnalités internationales de premier plan.• Management
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Education
- Master 2 Communication, Médias et Numérique, Communication numérique et média / multimédiaCELSA - Ecole des hautes études en sciences de l'information et de la communicationMaster 2 Communication, Médias et Numérique, Communication numérique et média / multimédia