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Marie-Pier Pipon-LavoieMP

Marie-Pier Pipon-Lavoie

UX Research & Product Discovery | Product Adoption

€850/day
Munich, DE
8-15 years

Average response time: 1 hour

About Marie-Pier

Many product teams build features that users don’t adopt — without understanding why.

In 3 to 5 days, I help you identify what blocks product adoption, what creates value for your users, and what to change to improve adoption, usage, and product performance.

I deliver a structured product diagnostic to:
• Understand how your product is actually used
• Identify key friction points and adoption blockers
• Explain why adoption is low (e.g. perceived effort, value, clarity, or risk)
• Highlight the most relevant actions to improve usage and performance

You get:
• A clear diagnosis of your product usage
• Key insights on what drives or blocks adoption
• Concrete, actionable recommendations
• Prioritized next steps

This diagnostic can also be extended into deeper research if needed.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

Can work on-site
Munich (up to 50km), Berlin (up to 50km), Francfort-sur-le-Main (up to 10km)

Experience

  • Pipon-Lavoie Consulting
    Product Strategy & UX Research
    SOFTWARE PUBLISHING
    January 2026 - Today (5 months)
    Munich, Germany
    Many product teams build features that users don’t adopt — without understanding why.

    I help you identify why your product isn’t used as expected, and what to improve to increase adoption, usage, and performance.

    I typically work on:
    • Products or features that are not being used or adopted
    • Low user adoption or engagement issues
    • Product discovery and prioritization challenges
    • Deciding what to build next based on real user needs

    What I deliver:
    • Clear understanding of how your product is actually used
    • Identification of key friction points and adoption blockers
    • Actionable recommendations to improve usage, adoption, and conversion
    Product Discovery Product Strategy User Research
  • Rakuten
    Lead UX Research & Operations
    TELECOMMUNICATIONS
    June 2022 - July 2023 (1 year and 1 month)
    Montpellier, France
    Led UX research and product strategy in a complex international telecom environment (France & Japan).

    • Analyzed how products were actually used in real environments
    • Identified key adoption blockers and friction points impacting performance
    • Turned user research insights into product decisions, contributing to a 64% improvement in performance
    • Improved product usage and workflows through internal tools and optimization
    • Connected product decisions to real user behavior and measurable business impact
    User Research Product Strategy Product Discovery Stakeholder Management
  • Wefight
    Head of Design
    MEDICAL
    November 2021 - June 2022 (7 months)
    Montpellier, France
    Led product discovery and user research in a digital health environment, supporting a strategic product pivot.

    • Analyzed real-life product usage to identify key adoption barriers
    • Conducted user research to understand why the product was not adopted as expected
    • Turned user insights into product direction and prioritization
    • Helped improve product adoption by focusing on real user needs
    • Aligned product decisions with user behavior and business goals
    User Research Product Discovery Product Strategy Value Proposition Decision making

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