Mariem Mzali

I led product and commercial communications for Withings Health Solutions, designing and executing integrated marketing initiatives to drive B2B engagement and product adoption. This included the end-to-end management of webinars, multi-channel campaigns (email, social media, and paid channels), and the development of high-impact print and sales enablement materials aligned with the brand’s positioning.

In parallel, I managed the migration of the B2B website, overseeing content strategy, structure, and SEO optimization to enhance visibility and lead generation. I developed and refined product positioning and messaging to ensure clarity, differentiation, and consistency across all touchpoints, contributing to a stronger value proposition for healthcare and corporate clients.

At Cynoia, I took ownership of launching Cynoia Impact from the ground up, shaping its positioning and translating its value into clear, compelling messaging for target audiences. I built a dedicated landing page designed to drive conversions, carefully aligning content, structure, and user experience with business goals.

To amplify its reach, I developed co-branded initiatives with partners and coordinated events that reinforced credibility and visibility. Alongside this, I rolled out multi-channel campaigns across email and social platforms to attract, engage, and convert prospects, contributing to stronger brand awareness and pipeline growth.

Coordinated cross-functional projects in an international environment, ensuring alignment between teams, timelines, and deliverables. Conducted data analysis and prepared evaluation reports to measure project performance and inform strategic decisions.

Successfully managed the full lifecycle of 2 projects, from execution to completion, including finalizing all documentation and compliance requirements, contributing to operational efficiency and organizational impact.