About Marie
Je vous propose conseil et stratégie en communication, de la conception à la diffusion. Spécialisée dans les domaines de l'art et du luxe, j'aide les entreprises à développer une image forte et unique grâce aux outils de communication digitaux (site internet, réseaux sociaux, newsletters, contenu digital).
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CHCommunication l Art & CultureARTS AND CRAFTSMay 2022 - Today (4 years and 1 month)Consulting and strategy from conception to expression in the domains of art and culture.
- Thaddaeus RopacHead of DigitalFebruary 2020 - April 2022 (2 years and 2 months)Île-de-France, FranceIn collaboration with the communication department and the curatorial team:- Coordinating the updating of the website- Creation of viewing rooms and online exhibitions for fairs and exhibitions- Updating and developing the editorial calendar including newsletters, openings, artist announcements, catalog publications, ensuring that all deadlines for distribution to the public are met- Newsletter creation, audience management- Community management and social media development: Instagram (235k followers), Facebook, Twitter- Contribution to the growth of the company's visibility, audience management, website and social network traffic, monitoring and analysis of the effects of digital communication- Editing press releases, exhibition plans, invitation cards, information leaflets, previews, signage and coordinating their printing- Ensuring the cohesion and respect of the company's graphic charter During my experience, we have implemented a new graphic identity and a new website http://ropac.net that generated over a million views. In two years, our Instagram account has gained 120 000 followers.
- ArtsperResponsable communicationMarch 2019 - February 2020 (11 months)Paris, FranceAs part of the startup team, on a permanent contract:- Research and development of partnerships with private companies and institutions (visibility sharing, exhibition organization etc.)- Email marketing: B2C to over 100k subscribers and B2B to 9k galleries- Editorial and digital strategy and production: planning, writing, producing and scheduling content for the blog, website and social networks (407k Facebook subscribers, 60k Instagram subscribers, LinkedIn, Twitter, Pinterest)- Brand image development: organization of shootings with collectors, gallery owners, development of inspiration and iconographic monitoring- Press relations and influence campaign: PR follow-up with agency, implementation of an influence campaign
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Education
- Master 2 Médias, Langages et Sociétés, Communication, généralIFP - Institut français de presse2014Master 2 Médias, Langages et Sociétés, Communication, général
- Master 2 Expertise en Sémiotique et CommunicationUniversité Paris DESCARTES2015Master 2 Expertise en Sémiotique et Communication