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Marie CapelleMC

Marie Capelle

Digital Marketing Consultant for Hospitality & Lux

€220/day
Nice, FR
3-7 years

Average response time: 1 hour

About Marie

As a Digital Marketing Consultant specialized in hospitality and luxury brands, I help businesses elevate their online presence through refined digital strategies, elegant branding, and engaging content.

With a background in 5* hotels (Mandarin Oriental, Maybourne Riviera) and an MBA in Digital Marketing, E-Business & AI, I combine operational excellence with digital expertise to deliver impactful, tailor-made marketing solutions.

I can support you with:
• Digital marketing strategy & brand positioning
• Website creation (WordPress, Wix, Shopify)
• Social media management & content creation
• Branding & visual identity design

My goal: to help premium businesses stand out online with authenticity, creativity, and measurable results.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Mandarin Oriental Miami
    F&B coordinator
    HOSPITALITY
    September 2021 - April 2024 (2 years and 7 months)
    Miami, United States
    • Coordinated communication between F&B outlets, Events, and Marketing departments.
    • Assisted in planning and promoting private events and luxury dining experiences (event marketing & client communication).
    • Managed internal newsletters, menus, and visual content updates — ensuring alignment with the hotel’s brand identity (brand communication).
    • Participated in the creation of promotional materials for special menus and seasonal offers (digital marketing collaboration).
    • Monitored online guest reviews and social media mentions, supporting reputation management efforts (e-reputation & customer insight).
    Digital Marketing Strategy Réseaux sociaux
  • The Maybourne Riviera Hotel
    F&B supervisor
    HOSPITALITY
    April 2024 - August 2025 (1 year and 4 months)
    Roquebrune-Cap-Martin, France
    • Supervised daily Room Service operations, ensuring a consistent luxury brand image and seamless guest experience.
    • Managed internal communications between kitchen, service, and guest relations teams, improving workflow efficiency by 20%.
    • Collected and analyzed guest feedback data to identify experience improvement opportunities (a form of UX optimization).
    • Created visual training materials, presentations, and internal guides for new staff, enhancing brand consistency (content creation & storytelling).
    • Supported management in the implementation of Forbes & LQA service standards (customer journey analysis & brand positioning).
    LQA Customer Experience Optimization Google Analytics Branding & Visual Identity Website Design & Optimization
  • Caisse d'Epargne
    Marketing & Digital Banking Assistant
    BANKING AND INSURANCE
    September 2025 - Today (9 months)
    Nice, France
    • Supporting the development of digital communication strategies for the retail banking network.
    • Analyzing customer behavior and assisting in data-driven marketing campaigns.
    • Creating content and visuals for internal and external communication channels.
    • Participating in the digitalization of customer services and user journey optimization (UX/UI awareness).
    • Collaborating with marketing teams on social media and local promotional actions.
    Digital Marketing Strategy Réseaux sociaux UI/UX Design

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Education

  • Baccalauréat
    Lycée Charbonnière-Les-Bains
    2018
  • Bachelor
    vatel - International Luxury Hospitality & Tourism Management
    2021
    Bachelor program specialized in Luxury Hospitality and Tourism Management, focused on service excellence, operations management, and customer experience. Courses included marketing, communication, management, finance, and intercultural relations, providing a solid understanding of luxury brand standards and guest expectations. Developed strong skills in project coordination, team management, and client satisfaction, which now complement my expertise in digital marketing and brand strategy.

Skill set

Categories