Marie-Anne Chaloupecky

Content designers and their managers consult with me to find sustainable solutions to challenges in their roles and craft, the growth of their teams, and finding their way on their career path. Dealing with burnout and creating healthy, empowering work environments is my sweet spot.

The start of my business took me through a time of experimentation to figure out how to best put my experience and competencies to use outside of the corporate environment. I worked with businesses of all sizes, from entrepreneurs and freelance professionals to established startups and global brands. I provided a range of copy-related services and UX expertise including: UX audits and analyses Website builds and redesigns including user flow, wireframing, collaboration with designers and agencies UX writing, long and short form copywriting Online marketing strategy Branding guidelines Localisation audits and guidelines My clients include Notabag, EDHEC Business School, Echo by Lloyds Pharmacy, Campsited, Deliveroo and Booking.com.

I led a team of UX writers, ensuring their personal development, as well as the evolution of their roles and their integration across multiple product teams As a manager, I contributed to the definition, development and evolution of the UX writer role, defining the distribution of UX writers across the tech department, creating and refining the recruitment process and conducting interviews for both new and internal hires. I defined UX writing strategy for my areas, which included teams such as end-to-end Payments, Policies, and Business Bookers. Our principal method for determining success was A/B testing. As a UX writer, I was setting up and following experiments independently for copy, but also in collaboration with designers and developers for more complex projects. I also contributed to the development of our internal A/B experiment tool, collaborating directly with the tooling team to expand the possibilities for experimentation. I was conducting extensive user research for my areas, both in our lab and on international user research trips. Together with other UX writers, we innovated in user research methods specifically targeting copy.